Interactive Marketing and the Sport Industry
We work hard for our clients and take their brand directly to the fans, so that they want to come to the stadiums.
Irving, TX (PRWEB) July 31, 2014
As the brand representative for a variety of sports teams and venues, Connect DFW is responsible for making an impactful connection with consumers. As company president Rachel explained, their methods are effective even when a sports team is in a slump. “When a team is struggling, their ticket sales automatically go down,” Rachel said. “We are able to circumvent this by attaching our promotions to a sharp, intelligent brand ambassador who promotes everything the ballpark has to offer.”
The sporting industry continues to prosper each year, with projected growth of $145.3 billion between 2010 and 2015. Still, one of Connect DFW’s biggest goals is to draw new fans to the games, particularly people who would not have attended a sporting event otherwise.
They accomplish this in a variety of ways: They set up team-building events for local businesses, design rewards packages for employee recognition, and even promote family-friendly nights, drawing young fans to the stadium with their parents and siblings. This is all part of their targeted approach. “We are able to make a larger impact than traditional advertising,” Rachel said. “It’s because of the personalized experience that we provide.”
Connect DFW Uses Interactive Marketing to Drive Growth
With over thirty years of experience as an organization and thousands of client campaigns, Connect DFW has driven growth for every company imaginable, from small restaurants to professional sports teams. With such experience and expertise, they have successfully provided positive results for themselves, their clients, and countless customers.
One of their keys to success, Rachel explained, is their commitment to creating memorable, engaging moments for each person they encounter. As a result, they bring new fans to the stadium in increasing numbers, providing results for the sports team and a great experience for the consumer. “Our campaigns drive fans to the stadiums, filling seats that were otherwise empty,” Rachel said. “We help our clients make more money and all they invested was a seat that up until that point had not been sold. So whatever money the fan spends inside the stadium is pure profit. From the fan’s point of view, we are creating an experience that they will never forget, an opportunity to do something exciting and fun.”
Even as a growing number of marketing firms turn their sights towards virtual marketing and social media, Rachel insists that Connect DFW has developed a method that will stand the test of time. Their interactive approach connects with people on a personal level, and in an age when most people eschew human interaction, their approach is viewed as novel. “There is so much congestion in mass media marketing right now, and so many different channels, that our approach sets us apart from the clutter in the industry,” Rachel said.
Connect DFW has experienced the invaluable results of interactive marketing in the sports industry first-hand. Since the launch of the Texas Rangers campaign earlier this year, ticket sales have skyrocketed due to the efforts of the Connect DFW brand representatives. Filling up stadium seats for the Texas Rangers results in increased revenue for the team and the community. With the sports marketing industry only growing, Connect DFW is announcing direct success with the Texas Rangers and many other clients on our roster.
The results speak for themselves: Recent studies have found that a third of potential customers respond favorably to live events, and that this strategy increases consumer response by 28%. “We work hard for our clients and take their brand directly to the fans, so that they want to come to the stadiums,” Rachel said. “That is really what makes us different, and why we will continue to thrive.”
About Connect DFW
Connect DFW is a full service consulting and marketing services firm dedicated to offering innovative solutions to clients seeking to break into new markets. They utilize unique communication channels to produce impressive, immediate results. By offering consumer incentives and exclusive promotional campaigns, Connect DFW creates meaningful relationships between businesses and their customers. Their history of success and flexibility has allowed them to serve a diverse portfolio of companies, and their scalable model allows them to adapt to specific campaign objectives. They specialize in designing consumer events that produce a memorable, exciting experience and result in significant return on investment for their clients.
