Guest Hosting Mashable Vine Challenge: Softway Solutions Is Setting the Standard in 6-Second Videos

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Softway Solutions’ micro-video experts Hunter Harrison and Frank Danna are judging this week’s Mashable Vine Challenge. The challenge ends on July 28, 2014 and interested parties have until then to recreate favorite movie scenes using the platform Vine and its native 6-second video framework.

Vine Challenge
Pick something iconic or easily recognizable within a movie, and run with that; movie posters are a great starting point.

Both Harrison and Danna are micro-video specialists that build campaigns for a variety of brands utilizing the platforms Vine and Instagram. The online media outlet Mashable has hosted a few Vine challenges since the platform became popular about a year and a half ago. Each challenge has its own theme and is limited to 1 week’s time.

Harrison judged a Vine challenge for Mashable in November, 2013, where the participants were limited to working with Legos and of course telling a 6-second story. For the current challenge of recreating iconic movie scenes, Harrison and Danna gave some advice to the participants, “Pick something iconic or easily recognizable within a movie, and run with that; movie posters are a great starting point.”

Before working at Softway Solutions, Harrison and Danna were partners at a micro-video production company named parabox creative. Their company was acquired by Softway Solutions in April, 2014, and their services have been advancing the digital brands represented by Softway Solutions ever since.

For even more inspiration on this week’s Mashable Vine Challenge, visit Harrison and Danna’s vine channels, linked above in their names, where you can see the movie inspired Vines created for the recent release of Godzilla. Although these videos were not endorsed by the Godzilla brand, the film buffs Harrison and Danna couldn’t help but to contribute to the buzz around the recent movie release.

For more information on the challenge, please visit the Mashable article which also includes the correct hashtag to use on your submission to ensure your Vine gets considered.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journal’s “Fast 100” in both 2011 and 2012.

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Kristen Gerner - Communication Director
Softway Solutions, Inc.
+1 (281) 914-4381 Ext: 107
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