Online Market Research Services Procurement Category Market Research Report from IBISWorld has Been Updated

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There is a wealth of viable supplier options for buyers of online market research services; the high level of competition in this market helps boost buyer power. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Online Market Research Services in its growing collection of procurement category market research reports.

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Rising competition from web-based DIY solutions will slow this market's price growth

Online market research services have a buyer power score of 3.6 out of 5, reflecting a positive purchasing environment for buyers. According to IBISWorld procurement analyst Daniel Krohn, “the internet-based nature of online market research mitigates suppliers' operational costs and lowered barriers to entry.” In turn, new operators have been able to easily enter the market, keeping market concentration low. Further, improvements to telecommunication technologies have allowed suppliers to service remote buyers with minimal additional cost or difficulty. Together, these factors have afforded buyers a wealth of viable supplier options. The competition generated from these market conditions has helped boost buyer power.

“Buyers also benefit from low price volatility,” says Krohn. Suppliers rely primarily on computer equipment and software inputs. Over the past three years, computer equipment and software wholesaling markets have exhibited supply surpluses, which have ensured vendors of online market research services an uninterrupted supply of inputs and stable upstream prices. Meanwhile, online market research services cater to a wide variety of vendors, ensuring a continual stream of downstream demand. Stable supply and prices and continual demand have made it easy for operators in this market to manage their supply chains and keep consistent pricing strategies. In turn, buyers have had minimal difficulty budgeting their research expenses and strategically timing procurement, which has further boosted their buyer power.

Nonetheless, prices within the online market research market are slowly growing, indicating buyers are gradually losing leverage with suppliers. Corporate profit, advertising and research and development expenditure, and internet access have all been on the rise, stimulating strong demand growth. Consequently, this demand growth has outpaced recent supply gains and eroded buyer power. This trend is projected to continue in the years to 2017. Thus, buyers are encouraged to refrain from delaying procurement and should use long-term contracts to lock in current prices. The top four vendors in the market are Nielsen Holdings, GfK SE, WPP PLC and Ipsos SA.

For more information, visit IBISWorld’s Online Market Research Services procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of online market research services. Suppliers of these services record, analyze and present marketing data that is gathered online. Data can be gathered through internet surveys, questionnaires, customer feedback forms and other online tools. Buyers use information from online market research to identify existing and potential markets, target their advertising, understand customer preferences, improve and develop products and optimize pricing. This report excludes other market research mediums, such as phone and in-person surveys and focus-group studies.

Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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