Rising competition from web-based DIY solutions will slow this market's price growth
Los Angeles, CA (PRWEB) July 24, 2014
Online market research services have a buyer power score of 3.6 out of 5, reflecting a positive purchasing environment for buyers. According to IBISWorld procurement analyst Daniel Krohn, “the internet-based nature of online market research mitigates suppliers' operational costs and lowered barriers to entry.” In turn, new operators have been able to easily enter the market, keeping market concentration low. Further, improvements to telecommunication technologies have allowed suppliers to service remote buyers with minimal additional cost or difficulty. Together, these factors have afforded buyers a wealth of viable supplier options. The competition generated from these market conditions has helped boost buyer power.
“Buyers also benefit from low price volatility,” says Krohn. Suppliers rely primarily on computer equipment and software inputs. Over the past three years, computer equipment and software wholesaling markets have exhibited supply surpluses, which have ensured vendors of online market research services an uninterrupted supply of inputs and stable upstream prices. Meanwhile, online market research services cater to a wide variety of vendors, ensuring a continual stream of downstream demand. Stable supply and prices and continual demand have made it easy for operators in this market to manage their supply chains and keep consistent pricing strategies. In turn, buyers have had minimal difficulty budgeting their research expenses and strategically timing procurement, which has further boosted their buyer power.
Nonetheless, prices within the online market research market are slowly growing, indicating buyers are gradually losing leverage with suppliers. Corporate profit, advertising and research and development expenditure, and internet access have all been on the rise, stimulating strong demand growth. Consequently, this demand growth has outpaced recent supply gains and eroded buyer power. This trend is projected to continue in the years to 2017. Thus, buyers are encouraged to refrain from delaying procurement and should use long-term contracts to lock in current prices. The top four vendors in the market are Nielsen Holdings, GfK SE, WPP PLC and Ipsos SA.
For more information, visit IBISWorld’s Online Market Research Services procurement category market research report page.
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IBISWorld Procurement Report Key Topics
This report is intended to assist buyers of online market research services. Suppliers of these services record, analyze and present marketing data that is gathered online. Data can be gathered through internet surveys, questionnaires, customer feedback forms and other online tools. Buyers use information from online market research to identify existing and potential markets, target their advertising, understand customer preferences, improve and develop products and optimize pricing. This report excludes other market research mediums, such as phone and in-person surveys and focus-group studies.
Recent Price Trend
Product Life Cycle
Total Cost of Ownership
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Market Share Concentration
Buying Lead Time
Key RFP Elements
Buyer Power Factors
About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.