The Tainted Burger- McDonalds's Franchise Owner's Tale by Author Michael B. Potts Says McDonald's Disproportionately Markets to Minorities--Tedx Video Supports Claim

In The Tainted Burger, the author points out that McDonald's disproportionately targets young people of color with marketing campaigns. In the book, the author writes that, "Studies show that African American children are clearly at risk for Type II Diabetes, and that path, quite possibly, started at the doors of fast-food restaurants." ("The Tainted Burger." Amazon: https://www.createspace.com/4762939)

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"I began to feel more and more like the pusher of a product that was having a disastrous effect on the short, medium, and long-term health of generations" (The Tainted Burger)

Chicago, IL (PRWEB) July 28, 2014

In The Tainted Burger the author warns, "McDonald’s continues to market to a disadvantaged consumer base, be it African American or Hispanic. They use proven, often offensive, ethnically-slanted advertisements to bombard the most disadvantaged classes of people." ('The Tainted Burger." Amazon: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=tainted%20burger.)

The author agrees with Anna Lappe', author and activist who says, "So what I have found particularly upsetting about how the food industry is marketing to children and teens is that when you dig into the research about it, what you find is that young people of color are bearing the brunt of this marketing. African American teens, for instance, are barraged with 80% more ads for sugary drinks than white teenagers. And this is especially upsetting because African American children and teenagers are already among the hardest hit from diet-related illnesses. And that inequality is made even worse by race-based target marketing." http://www.youtube.com/watch?v=0bop3D7-dDM

In The Tainted Burger, the author writes, "McDonald's targeted advertising and pricing is specifically designed to attract low-income consumers. Limited availability of affordable healthful options in economically depressed communities (aka food deserts) results in African Americans consuming almost twice as much fast-food as the general population. African Americans comprise ten to twelve percent of the population, but they consume roughly twenty percent of McDonald’s products sold each year." ('The Tainted Burger." Amazon: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=tainted%20burger.)


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  • Michael Potts
    The Tainted Burger
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