Paws & Claws Collars ChainDrive to Manage Its Retail Store Operations

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Technology will centralize operations, streamline store and back-office processes and enhance customer engagement.

ChainDrive Point of Sale Software

'We found that ChainDrive’s end-to-end solution has all of the functionality that we require to handle our specialty business,' said Linda Butterworth, VP Technology, Paws & Claws.

Multidev Technologies Inc., developers of fully-integrated ERP and Omni channel solutions for retail, e-tail and wholesale announced today that Paws & Claws, a specialty pet retailer, has selected the ChainDrive Fully-Integrated Retail Management platform to improve store operations and to facilitate future growth plans.

To support it’s Canadian and cross border retail outlets Paws& Claws sought out a technology partner that was capable of delivering a combination of retail-specific expertise for the “niche pet market”, robust functionality along with a centralized architecture. Their distinctive business model needs along with their desire and commitment to offer superior customer service was at the forefront of their decision. They selected the ChainDrive platform for its scalability, dynamic POS and CRM along with its analytics and reporting capabilities.

Paws & Claws will be leveraging ChainDrive’s new POS software which will provide a single transparent version of transactions, CRM, fulfillment, inventory and all back end operations. Customized for the pet market, Paws & Claws will have the ability to quickly act on relevant, accurate data from inventory tracking and analysis to customer loyalty programs that nurture long-term engagement. Detailed analytical and reporting tools will allow Paws & Claws to gain insight into every aspect of their business and will permit them to set goals, priorities and make better informed decisions.

The CRM is a vital component as it will offer Paws & Claws enhanced customer visibility and detailed customer data capture complete with past purchase history, customer preferences, pet birthday reminders, grooming scheduling and much more.

“We found that ChainDrive’s end-to-end solution has all of the functionality that we require to handle our specialty business. The ChainDrive platform will give us the opportunity to transform and modernize our multi-store environment, streamline our front-end and back-end operations and allow us to offer a new level of service and convenience to our customers,” said Linda Butterworth, VP Technology, Paws & Claws.

About Multidev Technologies Inc.
Founded in 1997, the creators of Multidev Technologies recognized the need for specialized software in the retail industry and began to develop a solution that specifically catered to a focused niche of retailers. Today, 17 years later, Multidev has emerged as an industry leader that offers two distinct products; “ChainDrive”, for the multi-channel retailer and “e-comDrive”, for the web retailer. Designed and developed from the ground up, Multidev Technologies delivers complete and robust solutions to leading North American companies. Addressing the needs of Apparel, Footwear, Jewelry, Sporting Goods, Specialty and Department Store retailers, Multidev provides the mid-size retailer, a sophisticated, completely Integrated Retail Management System.

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Melanie Frank
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