New Study Shows the Growing Number of Independent Voters Have a Greater Propensity for Sleeping Well vs. Democrats or Republicans

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US-Mattress

Jul 25, 2014, 08:00 ET


Brighton, MI (PRWEB) July 25, 2014 -- In an election year that is plagued by a climate of political uncertainty, it’s no surprise that Americans may not be sleeping well, and political affiliation could have something to do with it, according to a new poll conducted by US-Mattress. The US Mattress Survey, which asked more than 200 consumers from across the country, “Which Political Party Do You Side With,” and “How Well Do You Sleep at Night?” found that those registered as Independents tout a higher rate of good sleep, with 57 percent saying they usually sleep well. Only half (49 percent) of both Republicans and Democrats say they sleep well at night. Surprisingly, people who have no affiliation with a particular political party don’t sleep well at all, with only 27% of respondents saying they are accustomed to regularly getting a good night’s sleep.

These findings are particularly interesting, given a new report from “third way” finds that Independents are on the rise in the crucial 2014 states. The study finds since the 2012 presidential election, Independent registration has outpaced Democratic and Republican enrollment in 11 of 12 states with competitive statewide elections this November. Going back in time, Independent voter registration is up dramatically since 2008, increasing by 17.2% in these twelve red and purple states. These changes reflect continuing dissatisfaction with the two parties, as well as the increasing influence of Millennial voters, who eschew party labels even more than their elders.

“Our new study indicates that having ties to the Independent party rather than siding with Republicans or Democrats may positively impact the way people sleep,” said US-Mattress.com chief researcher Dongna Wang. “Considering 2014 is an election year, people who have yet to choose a political party preference may want to take a closer look at which way to align if they’re craving better sleep.”

US-Mattress Political Affiliation and Sleep Survey Findings

  • Percentage of consumers, by political party affiliation, who rated their sleep “great” or “good” on an average basis:
  • Democrat: 49%
  • Republican: 49%
  • Independent: 57%
  • Other/no political party affiliation: 27%

Survey Methodology
The “2014 Political Affiliation and Sleep Survey” was conducted online through Google on behalf of US-Mattress. The poll, which gathered feedback from 200 consumers nationwide, was conducted from June 2nd to June 20th, 2014. To access a survey infographic with more data details, please visit: http://www.us-mattress.com/politics-of-sleep.html.

Click to Tweet: @USMattress nationwide survey shows political affiliation impacts the probability of a good night’s sleep - http://ctt.ec/e3Q3q.

About US-Mattress
US-Mattress is the largest online retailer of mattresses, bedding furniture, linens, research and advice. The company was launched in 1991 in Brighton, Michigan and took its services online in 2001 to serve customers across the country. US-Mattress is a high-volume retailer that works with its reputable line of vendors, including Sealy, Simmons, Serta, Tempur-Pedic and others to ensure each US-Mattress customer receives the best price and value possible. The company is a Yahoo! Top Service retailer with a rating of "excellent.” To learn more about US-Mattress, please visit: http://www.us-mattress.com.

Connect with US-Mattress:

Andrea Cousens, US-Mattress, http://www.us-mattress.com, +1 310-270-8903, [email protected]