Maternity Wear Stores in the US Industry Market Research Report from IBISWorld Has Been Updated

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While tough economic conditions are abating, online shopping will continue to reign, posing competitive threats to brick-and-mortar maternity wear retailers. For this reason, industry research firm IBISWorld has updated a report on the Maternity Wear Stores industry in its growing industry report collection.

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Demand for maternity apparel will resume, supporting industry revenue growth.

The past five years have been a struggle for the Maternity Wear Stores industry. Operators suffered significant declines in revenue during the recession as consumer sentiment and per capita disposable income fell in 2009. Uncomfortable with the economic climate, many families delayed decisions to have children and cut expenditures. Over the following five years, demand for maternity wear fluctuated without rising significantly enough to give the industry the boost it needed to overcome the recession. Per capita disposable income has risen only marginally and the number of families having children has not grown significantly. As a result, industry revenue is estimated to grow weakly per year on average over the five years to 2014, despite the overall economic turnaround in the United States.

In response to lean demand, many operators tried to move excess inventory by offering steep discounts on their apparel. Nevertheless, consumer spending power was too weak to prop the industry up through this troubled time. According to IBISWorld Industry Analyst Will McKitterick, “Profit margins fell, forcing many operators to make adjustments to their business models including cutting workers and wages.”

While the recession has defined the industry's operating environment for much of the five-year period to 2014, many companies have already experienced a turnaround in sales and profit. “As disposable incomes inch up and consumer sentiment climbs in 2014, aggregate revenue is expected to grow during the year,” says McKitterick. Furthermore, IBISWorld projects that this positive trend will continue into the five years to 2019. With the US birthrate expected to grow over the next five-year period, demand for maternity apparel will resume, supporting industry revenue growth.

Still, online retailers will remain a threat to brick-and-mortar establishments. With the mounting presence of e-commerce over the past decade, online-only stores have grown in popularity among shoppers. E-tailers offered unmatched money savings to consumers during the recession, when deal hunting and price comparisons were paramount. While tough economic conditions are abating, online shopping will continue to reign, posing competitive threats to brick-and-mortar maternity wear retailers.

For more information, visit IBISWorld’s Maternity Wear Stores in the US industry report page.

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IBISWorld industry Report Key Topics

This industry includes brick-and-mortar retailers of maternity apparel, which is designed to fit the frame of a pregnant woman. Many retailers also undertake sales and administrative activities, such as customer service, advertising and cash handling. Some stores offer basic alteration services on site.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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