NIADA Endorses Project Stop Safe for Independent Dealers

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NIADA recommends Phoenix Systems' Project Stop Safe for its members to increase revenue, build a reputation, and reactivate business.

Project Stop Safe

“We have found that most dealers are very community focused and want to do their part in giving back," said Ben Martinsen, VP Marketing and Operations, Phoenix Systems,

Phoenix Systems, leader in brake fluid diagnostics, announced its partnership with the National Independent Automobile Dealers Association (NIADA) as a National Member Benefit Partner. This relationship will allow NIADA-member dealers access to become members of Project Stop Safe, a program designed to help dealers increase revenue, build a reputation as the dealer who cares about safety, and to rejuvenate inactive clients with a complimentary brake safety inspection.

Brake failure accounts for 5% of car accidents every year in the United States. Brake fluid is the key to stopping your vehicle; it is the most important component of your braking system. Over time, brake fluid deteriorates and damages other brake components like the proportioning valve insert, the anti-lock brakes, RWAL reset switch piston, and the import height valve pistons. Not only is it costly to repair these parts, it affects the stopping ability and safety of the vehicle. To address this problem, Phoenix Systems has launched Project Stop Safe to create awareness of the importance of brake fluid and to provide complimentary brake fluid testing through a network of authorized dealers.

Over 50% of all vehicles tested will show signs of copper corrosion and will require a brake fluid exchange. Brake fluid exchange is one of the easiest and most profitable line items a dealership service department can perform. Project Stop Safe is the all-inclusive marketing program designed to increase service drive revenue through brake fluid exchange. Dealers who become Project Stop Safe certified and stand out as the dealership that cares about their customers’ safety.

Project Stop Safe is designed to standardize the marketing and execution of Phoenix Systems’ brake fluid safety inspection. Through Project Stop Safe, dealers will receive a complete package to effectively promote the safety inspection, including: advertising examples, coupons, brake fluid report cards, email campaigns, word tracks for service advisors, a press release, waiting room posters, materials for in-store brandings, and brake fluid the test strips along with a detailed guide book to illustrate the process of promoting and conducting the procedure. Dealers are also trained and offered support from Project Stop Safe staff throughout their time on the program.

Phoenix Systems is recruiting dealers nationwide to participate in the program to provide consumers with a complimentary brake fluid safety inspection that takes less than 15 minutes to perform. Customer acquisition is the main incentive for these brake fluid inspections. When they find that a vehicle needs their fluid exchanged, it gives the dealership the opportunity to provide that service to them and gain the trust of a new customer.

“We saw a need and chose to work with independent car dealers because they already have the necessary equipment if a repair is needed,” said Ben Martinsen, VP Marketing and Operations, Phoenix Systems, “We have found that most dealers are very community focused and want to do their part in giving back.”

“Our partnership with Phoenix Systems aligns very nicely with our member’s focus on community service and customer safety. We are very pleased to offer our auto dealer members this outstanding vehicle safety and service program that, for a very small investment, allows them to test and ensure customer vehicle braking systems safety. Phoenix Systems is a long-time innovation leader in this market, and represents an outstanding new member benefit program.” - Scott Lilja, SVP Member Services, NIADA

Phoenix Systems has already sold over 85 million brake fluid test strips and the product has been well received because over half of the vehicles tested will require a brake fluid exchange. Protect your customers and establish a trusting relationship when your dealership becomes Project Stop Safe certified. To take the fear out of braking and for more information, visit

About Phoenix Systems
Phoenix Systems deployed its copper corrosion brake test strips in 2000. Since then, the company has been committed to research and development to remain at the forefront of the automotive technology industry. More than 80 million brake strips have been sold since their debut. Phoenix Systems is committed to safeguarding stopping power through the latest in breakthrough technology. Phoenix holds over a dozen US and foreign patents as a result of their pioneering efforts in the automotive industry. Project Stop Safe is Phoenix Systems’ latest initiative in keeping drivers safe on the road.

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Ben Martinsen
Phoenix Systems
+1 435-673-0777
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