Clickky Invents a New Model of Mobile Ad Campaign Pricing
London, UK (PRWEB) July 28, 2014 -- Clickky’s CPE campaigns roll out of in-house testing phase as it announces the model’s availability for all advertisers effective today. Clickky is proud to be the first company to offer non-incentivized app installs priced on CPE basis.
CPE stands for cost-per-engagement and it means that the campaign cost is determined based on the quantity of users who genuinely like an app. An advertiser himself chooses any engagement metric, so the model works for any type of app and game. Examples of engagement metrics include:
- making an in-app purchase
- completing an in-game tutorial
- reaching a certain level
- sending a message or an email
- making a photo or video with an app
- filling in the profile info
- reserving a hotel room or tickets
The cost per engagement is determined individually for every advertiser with the help of test campaigns. It means that a developer runs a classic CPI campaign to find out the conversion from installs to engaged users, and the price of acquiring engaged users. Clickky then acquires new users based on this price.
Thus, advertisers who use the CPE model do not pay for the users who have viewed and clicked a banner or for the users who have installed an app and deleted it right away. They only pay to acquire users who are actually interested in the app. In other words, advertisers do not pay for app installs, they pay for the new active users.
“Our clients are thrilled with the new model,” says Clickky CEO and founder Vadim Rogovskiy. “The opportunity to control what kind of users to acquire, helps the advertisers predict the campaign ROI accurately. CPI and other models do not have this benefit. We are proud that we are the first company to offer CPE campaigns to our advertisers. We’ve got our high quality of our traffic to thank for this, we’re confident in our publishers, and know that we’re absolutely capable of delivering the results our advertisers are looking for.”
The average return of investment in mobile app ad campaigns is increased significantly with the new model introduced by Clickky. CPE campaigns help advertisers acquire users with the highest lifetime value possible. The advertisers’ risk is reduced compared to CPI, CPC, and CPM models; thus, the CPE model introduced by Clickky will become the next standard of mobile app advertising.
Kate Kocijevska, Clickky, +380 634916872, [email protected]
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