Mio Metals Innovates Countertops With Transparency

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Zinc countertop manufacturer launches new website with interactive research and shopping tools showcasing business transparency. ZincCountertops.net features a photo gallery and interactive map with over 50 zinc bars listed.

Transparency is the theme behind the new design of Mio Metals’ product-specific website, ZincCountertops.net. By integrating an interactive map, photo gallery and estimate requests, Mio Metals allows web visitors to gain access to previously unavailable information. With over 50 commercial locations in North America featuring their work, Mio Metals is one of the largest manufacturers of zinc bars, countertops and range hoods in America.

Mio Metals’ President, Joe Cain, continues to set the bar high for the zinc bar industry. “In addition to our 50+ public venues, our work is in hundreds of residential locations internationally,” states Mr. Cain. “People are embracing zinc as a way to incorporate an ever-changing surface in their kitchens, outdoor spaces and entertainment areas,” he continues.

In addition to a listing of all the public venues that feature zinc bar tops or tables, ZincCountertops.net also has an active database of potential installers for residential countertops across the country.

“We don’t install,” explains Mr. Cain, “so we rely on skilled tradesmen across the country to measure and install. This allows us to focus on product design, reducing manufacturing costs and sustainable business practices. This list of installers is a valuable resource to the many residential customers that are looking for a zinc countertop for their kitchen.” It is also a valuable resource for anyone just looking for qualified countertop installers.

Mio Metals continues to lead their industry for web development. In the mid-2000s, their Copperworks brand was the first to offer custom copper range hoods for sale with an e-commerce shopping cart. Their competition has now followed suit and their products are also featured on many other resellers’ websites.

Pinterest and Houzz have shown that designers and consumers are fascinated by photo galleries and ZincCountertops.net understands this. Their curated photo gallery allows visitors to show their love for an image by clicking on a heart and shows the number of times an image has been seen.

Continuing the theme of transparency, the home page at ZincCountertops.net proudly showcases the most popular pages on the site. “The popularity changes almost daily,” according to Mr. Cain. “Our page on zinc countertop pricing is usually at the top, but our appearance and installation pages are close competitors,” he explains.

Pricing of a zinc bar can vary and that is why they developed an easy to use Estimate Request. In addition to the basic contact information, Mio Metals includes an uploader for customers to add drawing files or other specifications while they are visiting the site. With an eye on being transparent, Mio Metals has posted actual quotes from recent projects on the site to help prospective shoppers gain a sense of the price range.

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