Austin, TX (PRWEB) July 25, 2014
San Francisco's MUH-TAY-ZIK|HOF-FER last night was named Small Agency of the Year at the 2014 Ad Age Small Agency Awards, the premier honors saluting outstanding work created by independent shops with 150 or fewer employees.
The Small Agency Awards were launched six years ago by Ad Age, the leading global source of news and intelligence for the marketing and media community, to ensure that the innovative campaigns and brand ideas generated by smaller companies receive the recognition they deserve.
The complete list of winning agencies -- which were honored at a ceremony in Austin last night attended by more than 300 industry executives who flocked to the sold-out 2014 Small Agency Conference -- can be found below. Profiles of all the winning agencies will be showcased in the July 28th edition of Ad Age.
Recognized as one of the most consistently creative agencies in San Francisco's highly competitive ad community, MUH-TAY-ZIK|HOF-FER is a 35-person shop whose 2013 revenues increased by 30 percent over the previous year. Clients include HP, Gallo Spirits, the Golden State Warriors, and Netflix, for which the agency created and produced 57 videos within its first six months on the account. Austin, Texas-based Proof Advertising earned the Silver Small Agency of the Year Award.
"The Most Powerful Arm," a campaign created by Brooklyn's Reactive for Save Our Sons, won the inaugural Campaign of the Year-Digital. The first-ever Campaign of the Year – B2B Award was presented to Peoria, Illinois’ Simantel for its "Are You Built For It?" campaign for Caterpillar.
Deportivo, an agency in Stockholm, Sweden, won International Small Agency of the Year. And Argentina-based Coupe Buenos Aires nabbed Pro Bono Campaign of the Year for "The Children Notwork," a campaign for Advertisers Without Borders.
“I’m no longer surprised to see the number of huge clients popping up on the rosters of so many of these shops, whether it be project work or agency-of-record duties,” said Ad Age Managing Editor Ken Wheaton. “And I’m not surprised at all by the quality of the marketing campaigns that small agencies are producing. I don’t think their clients are, either. B-to-B, b-to-c, digital, pro bono, you name it, these guys have proved they deliver in a big way for brands.”
"We were pretty blown away by the incredible talent and powerful ideas coming out of the small agency community," said Abbey Klaassen, Ad Age's Associate Publisher - Editorial and Audience. "Their ambition and abilities make these kinds of firms highly attractive to clients seeking creative and agile partners as well as to potential acquirers. Perhaps it's not surprising, then, that between the time they entered to the time the winners were announced, two of our international agency honorees where snapped up by larger firms."
This year’s winners promise to build on the Small Agency Awards’ track record for elevating the work of up-and-coming and under-the-radar shops. In 2009, the first-ever winner,Rockfish, was quickly snapped up by WPP, while 2010 winner Pereira & O'Dell went on to receive three Grand Prix wins at Cannes later that year. Other past winners include Maine's The Via Agency, North Carolina-based Baldwin&, and last year's top honoree, Bailey Lauerman of Nebraska
The complete list of winners across the competition's 16 categories is:
SMALL AGENCY OF THE YEAR
Gold: Muh-Tay-Zik|Hof-fer, San Francisco
Silver: Proof Advertising, Austin, Texas
Gold: Odysseus Arms, San Francisco
Silver: Good Solutions, Pasadena, Calif.
Gold: Tiny Rebellion, Santa Monica, Calif.
Silver: Pitch, Culver City, Calif.
Gold: Brooklyn Brothers, New York
Silver: Red Tettemer O'Connell + Partners
Gold: DiMassimo Goldstein, New York
Silver: Concept Farm, New York
Gold: Lindsay, Stone & Briggs, Madison, Wisc.
Silver: The Distillery Project, Chicago
Gold: Bohan, Nashville, Tenn.
Silver: iStrategyLabs, Washington D.C.
Gold: Nomadic Agency, Scottsdale, Ariz.
Silver: nFusion, Austin, Texas
Gold: A2G, Los Angeles
Silver: Standard Time, Los Angeles
Gold: Swift, Portland, Ore.
Silver: Creature, Seattle
Silver (tie): +Castro Innovation House, Buenos Aires, Argentina
Silver (tie): Volcano, Johannesburg, South Africa
CAMPAIGN OF THE YEAR--INTEGRATED
Gold: "Madden NFL 25" for EA Sports, Heat, San Francisco
Silver: "The 4 to 9ers" for Subway, Content & Co., Los Angeles
CAMPAIGN OF THE YEAR--DIGITAL
Gold: "The Most Powerful Arm" for Save Our Sons, Reactive, Brooklyn, N.Y.
Silver: "98 Days to Shine" for ESPNW, Concept Farm, New York
CAMPAIGN OF THE YEAR--PRO BONO
Gold: "The Children Notwork" for Advertisers Without Borders, Coupe Buenos Aires, Buenos Aires Argentina
Silver: "Zooglies" for Lincoln Children's Zoo, Bailey Lauerman, Omaha, Neb.
CAMPAIGN OF THE YEAR--B2B
Gold: "Are You Built For It?" for Caterpillar, Simantel, Peoria, Ill.
Silver: "Run, Business, Run!" for Symantec, Godfrey Q, San Francisco
Gold: Roundhouse, Portland, Ore.
Silver: Safari Sundays, New York
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.