New York (PRWEB) July 28, 2014
Mediaplanet announced distribution of its third cross-platform edition of “Organic Living” on March 12th, a campaign that aims to raise awareness about the benefits of an organic lifestyle. In partnership with industry leader TEALUX, a premium loose leaf tea shop offering over 100 Certified Organic teas, the campaign provides readers with educational insight about the accessibility and growth in recent years that continues to propel the industry forward and make conscious organic choices an option for all.
The print component of “Organic Living” was distributed within the weekend edition of The Washington Post in the D.C. metro area, with a circulation of approximately 450,684 copies and an estimated readership of 1.3 million. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
A higher standard of quality, purity and overall wellbeing has always been a mission for TEALUX.
“We are proud to offer Certified Organic tea for our customers. Scientists have proven many health and environmental risks linked to genetically modified foods. As a result of these risks, many people in the United States, Canada, Europe, Japan and other countries are demanding non-genetically modified foods. Non-GMO Project Verified and Certified Organic products are produced without genetic engineering or recombinant technologies. Enjoying organic teas from TEALUX offers assurance against the risks of genetic engineering because GMO substances are prohibited in organic production,” stated Dimitriy Fedosyev, Founder of TEALUX.
The campaign focuses on living an organic lifestyle through the acknowledgement of product labels, ingredients, where it comes from and consideration of the profound effects it has on society and the planet. Inspiration is achieved through stories of passion, research and discovery.
This campaign was made possible with the support of the organic, eco-friendly, vegan actress, Emily Deschanel, The Organic Trade Association, The Non-GMO Project, Fair Trade USA and Just Label It.
About TEALUX, Inc.
TEALUX is a unique place for the tea lovers. Importing the finest teas from China, Japan, India, South America and Africa, TEALUX is aiming to provide the highest level of customer service and the highest quality of tea products for experienced connoisseur as well as for someone new to the tea world.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.