ProMax Unlimited Wins Three Dealers' Choice Awards

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ProMax Unlimited once again took home multiple Auto Dealer Monthly Dealers' Choice Awards, receiving honors in the categories of Desking, CRM, and Direct Mail.

ProMax Auto Dealer Monthly Dealers' Choice Awards for Desking, CRM, and Direct Mail

ProMax once again won multiple Dealers' Choice Awards

The ADM Dealers' Choice Awards represent the industry standard of excellence.

Auto Dealer Monthly this week announced the winners of the annual Dealers’ Choice Awards for 2014, and ProMax Unlimited once again took home top honors. ProMax won the Diamond award for both Desking and Direct Mail, and the Gold award for Customer Relationship Management (CRM). The ADM Dealers’ Choice Awards represent the industry standard of excellence, and are chosen based on votes cast by dealership personnel.

This marks the fourth year in a row that ProMax has won the industry’s top prize for Desking software, and the fifth time in the last six years. “ProMax is proud to take home the Diamond Award for Desking for the fourth straight year,” said ProMax COO Shane Born. “2014 marks our 20th year as an industry-leading Desking solution, and the secret to our continued success is our commitment to improving each and every year. We’re honored to win this award voted on by the dealers, because the ultimate measure of our product is our dealer-customers’ success.”

ProMax also continued its streak in the CRM category, being recognized by dealers for the third consecutive year. “Our CRM has improved by leaps and bounds in the last several years, and our award streak reflects this” said ProMax CTO Darian Miller. In the last six months, ProMax has rolled out two very well received new CRM features: Texting in ProMax and Email 2.0, a browser-based email solution featuring responsive design. “Email 2.0 is one of the best features I’ve worked on in my 18-plus years at the company,” said Miller, “and our dealers love it.”

While ProMax has long been a Desking stalwart and a perennial competitor in the CRM category, the Diamond award for Direct Mail marks the company’s first entry in that category. “Our Direct Mail is not just about response rates - it's about our customer's results and return on investment,” said Robb Azaren, National Lead Generation Manager at ProMax. “This has always been our top priority, and that’s the reason we have so many long term customers.”

Since the ADM awards began ten years ago, ProMax has dominated the Desking category, taking home the Diamond award seven times and the Platinum award twice. “When I started the company 20 years ago, we were the only Desking solution of our kind on the market,” said CEO John Palmer. “Others have come and gone in that time, but our commitment to innovation has kept us on top. More importantly, however, is that our customers voted for us not strictly based on our technology, but also because we have the best team supporting them.”

ABOUT THE AUTO DEALER MONTHLY (ADM) DEALERS' CHOICE AWARDS: The Auto Dealer Monthly awards represent the industry standard of excellence. They have been awarded for ten years, and are based solely on votes cast by dealers and dealership personnel. Dealers rate companies based on the product or service it provides, customer service, the overall value of the product or service, and if they would be willing to recommend the provider to another dealer. The awards serve as the premier forum for dealers looking for new product and service providers.

Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at

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Shane Born

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