The 7th Annual International Design Awards Honorable Mention Winners Announced

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Tom Lien and Tori Hall (Elevate Creative) of the United States was awarded Honorable Mention in Packaging Design Competition for the David Bradley Chocolate Package Design Project.

IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions had been made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability, and innovation. Judging was a rigorous process, with winners receiving publication of their work in the International Design Awards Book of Designs. The coveted IDA Trophy will be awarded to all Designer of the Year title winners at the official biennial International Design Awards Ceremony in Los Angeles.

This annual competition recognizes, honors, and promotes legendary design visionaries, and uncovers emerging talents in Graphic Design, Branding, Package Design, Logo Design, and Fashion Design on a global level.

The members of the jury included Alice Blackwood - Editor, Design Quarterly; Kahi Lee - Host, HGTV's "Design on a Dime," Style Network's "My Celebrity Home;" Melissa Sterry - Interdisciplinary Design Scientist, Founder, Societas; Josh Rubin - Editor-in-Chief, Founder, and Publisher, Cool Hunting; Martin Venzky - Stalling, Senior Advisor, CMU STeP; Jeffrey Nemeroff - Co-Founder, Creative Director, Entra Magazine; Jordan Landes-Brenman CEO, Haute House PR & Marketing; Raj Nandan - Managing Director, Indesign Group; William Menking - Founder, Editor-in-Chief, The Architects' Newspaper; Nicole Lloyd - Senior Art Buyer, Deutsch, Inc.; Rebecca Epstein Kong - Co-founder, Artware Editions; Aaron Kenedi - Editor-in-Chief, Print; and Geraldine Grisey - Editor, Punky B Fashion Diary.

Elevate Creative led by Tom Lien and Tori Hall of San Diego, California, United States, was awarded Honorable Mention Prize in the Package Design Competition for the David Bradley Chocolate Project.


David Bradley is an amazing line of chocolate that has been around for over 30 years, but has never really had a brand image. They challenged H&L Creative with the task of designing a new brand that would be memorable, would set them apart from their competition, and would prominently feature the taste appeal of their delicious chocolate. Just weeks after hitting the shelf next to the old packaging, the rebranded design has become a best seller in their stores. It has increased sales and has given them a brand that they can now be proud of.

About Tom Lien and Tori Hall:

Tom Lien brings over 15 years of experience to Elevate Creative as a designer, creative director, and brand strategist. He’s passionate about great graphic design and the power it can bring to the marketplace. As Co-Founder and Creative Director of Elevate Creative, a San Diego-based graphic design agency, Tom manages and directs brand consultants, designers, and production specialists working in the areas of package design, consumer and corporate branding assignments, new product development, brand identity, logo design, packaging design, structural design, and integrated marketing solutions. His responsibilities and leadership help guide all strategic and creative efforts at Elevate Creative. Prior to forming Elevate Creative, Tom worked at several top design and branding agencies throughout Chicago. His extensive career experience includes serving as a freelance designer, art director, and brand strategist for many global Fortune 500 companies such as Pepsi Co., Kimberly Clark, Kraft Foods, CVS, Quaker, General Mills, Nokia, Oscar Mayer, Miller, Gillette and many others. He has been the recipient of numerous graphic design and branding awards such as International Packaging Professionals, American Graphic Design, and Aimcal Awards.

Elevate Creative’s newly designed website can be found at

Elevate Creative is a San Diego, California-based company that specializes in graphic design, package design, logo development, print design, and advertising design. With a combined 25+ years of experience, Tom Lien and Tori Hall bring a wealth of graphic design and branding knowledge to San Diego, California, and help to make their clients’ companies successful.

Designer's Contact:
Tom Lien: toml(at)elevatecreativeinc(dot)com
Tori Hall: torih(at)elevatecreativeinc(dot)com

About IDA:

A handful of designers, thinkers, and entrepreneurs created the International Design Awards in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate, and promote legendary design visionaries, and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work.

For IDA Press Inquiries, Contact:
Lydia Em
International Design Awards
550 N Larchmont Blvd, Ste 100
Los Angeles, CA 90004

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Tori Hall

Tori Hall
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