RockTape Announces Sponsorship of the 2014 Reebok CrossFit Games

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Rocktape provides world’s strongest kinesiology tape to athletes at the 2014 Reebok CrossFit Games.

RockTape, the world’s strongest brand of kinesiology tape, is proud to announce that it will be an official sponsor of the 2014 Reebok CrossFit® Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth™ and a piece of a US $1.7 million purse. The CrossFit Games, now in their eighth year, will be held July 22-27 at The Stub Hub Center Center in Carson, CA and broadcast worldwide on the ESPN network. RockTape will provide athletes competing in the Games with product and professional medical services to aid with event preparation and recovery.

Used by athletes worldwide, RockTape is applied to weak or injured muscle and improves circulation, promoting healing and faster recovery while increasing performance. RockTape’s advanced fabrics, high-strength adhesives, and innovative taping methodologies will prove invaluable to participating athletes competing for the title of Fittest on Earth.

“We’re proud to continue our support of the CrossFit Games through our sponsorship this year,” says CEO of RockTape, Greg van den Dries. “Our goal has always been to keep athletes moving stronger, longer through the grueling demands of competition. The incredible athletes at this year’s games have trained hard and we’ll be here to support them every step of the way.”

"This is the fourth year RockTape has provided their products and service to our athletes. They've contributed at both the Regional level and with our top athletes," says General Manager of the CrossFit Games, Justin Bergh. "Their network of 'Rock Docs' have a good understanding of CrossFit and work diligently to help our competitors to perform at a world class level.”

RockTape will also host a booth at CrossFit’s exhibitor village for spectators to sample and purchase products. For more information about the 2014 Reebok CrossFit Games, please visit

CrossFit and Fittest on Earth are registered trademarks or trademarks of CrossFit, Inc.

About Rocktape - RockTape is a leader in sports medicine products and methods. Located in Silicon Valley, RockTape helps athletes “go stronger, longer” with the world's strongest brand of kinesiology tape, unique application methodologies, and joint support accessories. For more information visit and follow us on Facebook, Twitter and Instagram: @RockTape; #RockTape.

About CrossFit – CrossFit Inc. is the developer and provider of the CrossFit® Fitness Program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 10,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth®. To learn more, visit,, or

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Curt Blakeney