C2C Resources Releases Tip Sheet on The Influence of Font on Invoice Payment

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As a leader in commercial debt collection, C2C Resources recently released a tip sheet on the impact of font choice on prompt payment when used on commercial invoices.

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When selecting a font for the invoice it comes down to one thing: increasing the business's cash flow.

C2C Resources, an Atlanta-based commercial debt collection agency, released today a comment on the effect of font and typography choices when designing an invoice for prompt payment and to increase the cash flow of a business.

The company released the tip sheet in response to a July 9, 2014 Optometry and Vision Science study titled "Effects of font size and glare on computer tasks in younger and older adults" released earlier this month. The study found that accuracy and productivity is improved when the font is increased when viewing a document on the computer. For C2C Resources, this is particularly important when companies send e-invoices and expect accurate and quick payment.

The company believes that reviewing and refining the account receivable process down to the look of the invoice can encourage prompt payment when invoicing. Fonts should be selected based on legibility; hierarchy, white space on the page and contrast should also be taken into account when deciding on the format of the invoice.

Todd Tinkler, President of C2C Resources, believes when selecting a font for the invoice it comes down to one thing: increasing the business’s cash flow. “When our researchers were looking into this topic, they found there have been nearly 70 studies conducted that all result in conflicting conclusions on the best choices for font. Obviously as a business you should utilize a font that is legible and readable, but when figuring out what is best, consider doing A/B testing with it and ask your staff what they prefer.”

The conventional wisdom of the debate of san-serif font versus serif font is that serif font is more readable, while san-serif font is more legible. While often font decisions come from aesthetic preference, the company suggests selecting a font family that brands the business.

The following are best practiced when reviewing an invoice’s typography:

1. Legibility
Select a font based on the character of the business. San-serif fonts look cleaner and more modern, while serif fonts look more traditional. Always choose a font that is readable and aesthetically pleasing.

2. Hierarchy
An invoice should have hierarchy with font size to help the customer scan the document. When looking at an invoice the due date, amount due and payment methods should be clearly defined.

3. Contrast
Best practice is black font on white paper because it helps with readability.

4. White Space
Do not overcrowd the invoice with too much information. There should be white space within the different sections of the invoice to help the readability of the document.

For more information on best practice for font on an invoice, visit: http://www.c2cresourcesblog.com.

About C2C Resources:

C2C Resources is a global commercial debt collection agency headquartered in Atlanta, Georgia. The company collects commercial debt on behalf of their over 20,000 clients and is considered one of the top agencies in the country. The executive team at C2C brings more than 60 years of experience helping businesses collect their accounts receivable.

C2Cs powerful combination of Profit Maximizer, InfoMax Collection System, and Legal Forwarding Edge, can help your company be more effective with your own in-house collecting and maximize recovery of accounts turned over for collection.

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Trey Cefalu
C2C Resources
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