5 Keys to Effective Inbound Marketing for Associations

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New e-book from WebLink International offers tips, tricks for providing targeted content for members.

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Associations must constantly ask how to provide the best value for members,” Muller said. “Inbound marketing is a fresh way for them to provide relevant content through channels that members are actually using to communicate.

Inbound marketing has gained immense popularity in recent years – but what is it and how effective is it really?

Inbound marketing is data-driven content marketing that attracts your audience to your brand. This type of marketing can be an excellent fit for associations as it not only adds value for members through great content, but it also builds relationships via interactive, two-way communication. The key is to knowing how to create a strategic inbound marketing plan.

In “De-mystifying Inbound Marketing: 5 Essential Elements to Attract, Retain and Activate Members,” DJ Muller, president and founder of WebLink International, outlines the five essential elements of a winning inbound marketing strategy. These elements include:

  •     Audience: How to divide and analyze audiences to develop targeted content;
  •     Content: How to discover what type of content will resonate with members;
  •     Distribution strategy: How to optimize and adapt content for multiple platforms;
  •     Relationships: Hot to build genuine online relationships with customers;
  •     Metrics: How to measure inbound marketing results using online tools.

With more than 20 years’ experience in the technology industry, Muller has keen insights on the challenges facing chambers and associations as they navigate member engagement in the 21st century.

“Associations must constantly ask how to provide the best value for members,” Muller said. “Inbound marketing is a fresh way for them to provide relevant content through channels that members are actually using to communicate.”

To receive a free copy of the e-book, visit http://info.weblinkinternational.com/inbound-marketing-ebook.

About WebLink International
Founded in 1996, WebLink International is the provider of WebLink Connect, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit weblinkinternational.com.

About DJ Muller
DJ Muller is president of WebLink International, a position he has held since the company's incorporation in 1996. Muller attended St. Cloud State University in St. Cloud, Minn., majoring in business administration. Muller is a frequent speaker at national, association and technology conferences, chambers of commerce and guest lecturer at colleges and universities.

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Emily Wilson
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