Qubit Joins Demandware LINK to Accelerate Commerce Innovation

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Pre-built integration makes it faster and easier for Demandware clients to deploy Qubit’s web personalisation technology.

Digital experience management (DXM) company, Qubit, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware Commerce platform. Through the LINK Technology Partner Program, Qubit has developed a pre-built integration between its personalisation platform and Demandware Commerce, making it possible for Demandware clients to implement the solution in a fraction of the time normally required.

The integration will allow Demandware clients to utilise the full power of Qubit's web personalisation technology, allowing them to optimise the online shopping experience to improve customer experience.

“With the Qubit integration, Demandware clients have access to another cutting-edge solution that can be quickly and cost-effectively integrated into the Demandware Commerce platform, allowing them to personalize customer experiences and unlock revenue generating opportunities,” said Zachary Cook, Director of Technology Partnerships for Demandware.

Graham Cooke, CEO of Qubit said: “According to industry experts, by the end of this year, 50 percent of total commerce is going to be influenced by digital and online channels. As a result, online retailers need to ensure that they have the right technology in place in order to maximise conversion rates. Becoming a LINK Technology Partner with Demandware means that their users can now take advantage of our web personalisation platform, enabling them to deliver a more personalised and better online shopping experience for their customers.”


About Qubit    
Qubit is a Digital Experience Management hub designed to help modern ecommerce professionals drive conversions, boost lifetime value and increase customer satisfaction. To do this, Qubit collects huge amounts of data about users’ interactions whilst enabling marketers to deliver personalisation strategies that really impact the bottom line.

The company’s suite of products brings together visitor analytics, web intelligence, AB testing and personalisation within a single integrated platform, grounded on strong data foundations. The integration of technologies allows marketers to optimise and test websites in real time, without the need for specialist IT resource.

Qubit places great importance on reporting accurate conversion uplifts and validating the efficacy of other third party technologies. This intellectual rigour ensures clients focus their testing strategies on tackling key opportunities whilst delivering sustained ROI throughout the business.

Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris. Qubit works with some of the world’s leading ecommerce businesses, including Topshop, Staples, John Lewis, Farfetch and bebe. The company received $7.5 million funding from Balderton Capital in December 2012.

Qubit’s values:

  • Integration – bringing behavioural analytics, AB testing and personalisation together in one place
  • Precision – in depth analysis that enables businesses to target on more specific variables from purchase history to demographics
  • Integrity – an advanced stats model ensures reported uplifts really hit the bottom line
  • Extensibility – a one time data layer installation for ongoing extensibility without needing to make changes to the core site code.

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Charlotte Nicholds

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