Medtech College and PlattForm Earn ‘Stevie Award’ for Marketing Team of the Year

Share Article

The American Business Awards recognizes the unique marketing partnership between Medtech College and PlattForm.

Rich Schechter

“Like any good relationship, our partnership with PlattForm is based on a set of core values: admiration, respect, trust, communication, accountability, and a whole lot of fun,” said Rich Schechter, Medtech’s Senior Vice President of Marketing.

The most influential partnerships in the business world are not like partnerships at all – they are better compared to relationships. Openness and honesty between both parties often drives collaboration in new – and often innovative – directions. While thousands of partnerships are forged between companies every day, few display the lasting commitment, innovation, and honesty it takes to earn formal recognition from the American Business Awards.

In June, Medtech College earned awards in six categories of The 2014 American Business Awards (“The Stevies”). Among its wins, Medtech received an award for “Marketing Team of the Year” based on its inventive and enduring partnership with PlattForm as its primary agency of record. The award represents another highlight for the two companies among the day in and day out victories of reaching prospective students with the ultimate goal of changing their lives through education.

“Like any good relationship, our partnership with PlattForm is based on a set of core values: admiration, respect, trust, communication, accountability, and a whole lot of fun,” said Rich Schechter, Medtech’s Senior Vice President of Marketing. “We are one marketing team – it's just that some of us work in different locations. We celebrate our successes, we weep over our misses, and we work hard together to map out our future and solve the pressing issues of each day.”

“Working side by side for four years, the marketing professionals from both organizations understand the expectations placed on them and operate with the highest efficiency," Schechter added, “Medtech receives the benefit of a full-service, integrated marketing operation, a talent pool fully immersed in the education sector, the technology and systems to track performance and illuminate decision making, and fresh thinking and innovation coming from the supportive environment that PlattForm management creates.” Conversely, PlattForm reaps the benefits of assisting a team of executives with a significant knowledge of higher education, openness to new ideas, and a belief in the power of education to change lives.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted at the chance at winning a Stevie in a wide range of categories.

About Medtech:

A prominent healthcare education and continuing professional development brand, Medtech is a nationally accredited post-secondary network of colleges and institutes with the goal of advancing healthcare career training. Working hand-in-hand with students to provide an exceptional learning environment incorporating comprehensive classroom instruction and personalized hands-on experience, Medtech helps them create an extraordinary new future for themselves. Medtech also provides continuing education solutions for healthcare professionals who need professional re-certification, updated healthcare training or professional development to enhance their existing healthcare careers. Medtech won two Best in Biz Awards in 2013, was recognized as one of Achievers’ 50 Most Engaged Workplaces in 2013 and 2012, named one of the nation’s best places to work by Best and Brightest Companies to Work For™, and was previously honored in five categories of the 2012 American Business AwardsSM(“The Stevies”).

Medtech prepares students for in-demand healthcare careers at campuses in the District of Columbia, Florida, Georgia, Indiana, Kentucky, Maryland, Massachusetts, and Virginia, including the Radians College nursing campus in Washington, D.C. and National Medical Education & Training Center in Massachusetts. Program offerings vary by campus; certain Medtech campuses offer nursing training. Visit to learn more about Medtech education opportunities.

About Rich Schechter:

Richard Schechter, SVP Marketing for Medtech College, is a three time marketing Stevie Award winner. This year, in addition to Marketing Team of the Year Award, he also achieved an individual Stevie Award for Marketer of the Year.

About PlattForm:

Since 1989, PlattForm ( has set the standard of excellence in marketing and enrollment solutions for colleges and universities worldwide. Headquartered in Kansas City, the firm boasts an internal staff of more than 550 industry experts. Forming partnerships with higher education institutions of all types, PlattForm provides optimal marketing performance through AttriBrandTM, a proprietary approach that integrates research, creative and channel-agnostic media planning with multichannel analytics and attribution. PlattForm’s Academic Program Management (APM) suite of services represents a closer collaboration for enhanced student outcomes, spanning the entire educational journey from students’ first awareness of an institution to enrollment through graduation and career planning. A global company, PlattForm has offices located throughout the United States and in Canada, the United Kingdom, and Australia.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dani Damaske
+1 913.254.6074
Email >
Visit website