San Jose, California (PRWEB) August 04, 2014
The competition was fierce, but one artist has emerged as the winner of PhotoTape’s first-ever design contest. The custom-design packaging tape company announced Yulia Demidova as the victor of the contest, which was open to tape designers from all over the world via 99Designs.com.
Yulia’s “Cute Little Faces” bested more than 200 other designs submitted by 43 other artists from around the globe. While most contests of this nature garner about 50 design submissions, PhotoTape went above and beyond to attract some of the best designers on the planet by providing immediate feedback as designs were submitted.
“We knew the contest would capture the attention of many designers, but we didn’t anticipate this level of success,” said Damon Moon, PhotoTape’s director of marketing and sales. “We’re thrilled that our first contest generated so much interest from so many talented designers worldwide. With over 100 designs from some phenomenal artists, we were blown away by the level of creative energy.”
PhotoTape received an incredible array of creative designs during the contest, Moon said. Some designs had a practical side, but others were just purely beautiful, as was the case with Yulia Demidova’s Cute Little Faces, which depicts a stunning selection of animals, including an owl, red fox and cat.
Narrowing down the competition was tough, but in the end, eight designs were selected to enter a final round of competition, Moon said. These designs were put into an online survey that was made available via the 99Designs.
“Tweeting the poll helped us understand what our potential customers want to purchase,” Moon said. “The results really provided us some great insights about potential products, too. Oftentimes, what we think is beautiful may be very different from what really sells.”
Creativity and authenticity were the main criteria that PhotoTape was looking for.
“We chose the winner based on how creatively the designer was able to leverage our full printing capabilities,” Moon said. “We wanted to see designs where we can utilize our full color, long repeat length printing capabilities.”
PhotoTape has been printing images, graphics, and illustrations on packaging tape for e-Commerce companies and personal uses since 2012. PhotoTape not only prints company logos with non-standard colors, but can also print full-color, high-definition images on packaging tape. This enables e-Commerce companies to expand their branding reach and help make themselves and their products more memorable for their own customers.
PhotoTape has 12 unique designs currently selling at Amazon.com for personal packaging and decoration purposes. For example, the "Circus Playtime" and "Under the Sea" are among the most popular designs the company offers online.
Yulia Demidova’s prize-winning design is worth $500 through 99Designs, plus the publicity that goes along with having the designer’s name on the outer packages of the product that will now be produced by PhotoTape. This will help the designer gain recognition among the designer community.
With the success of this first contest, Moon says designers can anticipate more chances to win in the near future. In the meantime, Yulia Demidova’s design will be available for purchase by September.
To find out more about PhotoTape and its products, just visit http://www.phototapes.com.
San Jose, Calif.-based PhotoTape was built around the goal of helping other companies boost their marketing efforts by leverage their packaging tape. Using full-color, digital graphics, PhotoTape provides a highly effective way of communicating with customers, as businesses can promote their brands and products directly on the packages they already ship. PhotoTape also provides designer tape for the arts and craft community.