S Bank Announces Launch of New Brand Marketing Program

S Bank announced plans to unveil a new brand today. As one of the community’s well-respected banks, S Bank’s new brand image will be conveyed through a new logo, and comprehensive advertising and marketing programs.

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'We’ve been providing community banking for 70 years, but S Bank needed a very clear and concise brand to bring meaning to our name and reveal more of our personality, which is why we moved forward with a campaign that explains what the ‘S’ is all about.'

Savannah, GA (PRWEB) July 28, 2014

“We’ve been providing community banking for 70 years, but S Bank needed a very clear and concise brand to bring meaning to our name and reveal more of our personality, which is why we moved forward with a campaign that explains what the ‘S’ is all about,” said Robert Mays, President and CEO of S Bank. “We’re launching a full-scale branding effort that tells our story and communicates our brand value to our clients. It’s an exciting time for the bank, and we can’t wait to unfold the brand and get feedback.”

The new brand has already been revealed to bank employees at a special kick-off celebration held Thursday, July 24th. The brand will launch externally on Thursday, July 28th; new signs will go up, and the branding materials will be blanketed across all bank locations and brand touch points, including a new website.

“We’re an ambitious bank,” explained Mark Smith, Vice Chairman and Director of S Bank, “so we really partner well with entrepreneurs who are driven to excel. We believe our business clients as well as the individuals and families we serve will really want to align themselves with a bank that promises to ‘strive’ to deliver a great experience.”

About S Bank
S Bank is an independently owned, full-service, community-based financial services company with four locations throughout Georgia. Founded in 1943, S Bank is a committed community advocate in each of the regions they serve. For more information, please visit SBank.com or contact the bank at (912) 236-2800.


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