Strategic Hires to Lead Advancement of Information Technology and New Business Growth for Data-Driven Marketing Provider

Datamyx Announces Ed Pasewicz as Vice President of Information Technology and Scott Kaye as Vice President of Sales

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Boca Raton, Florida (PRWEB) August 04, 2014

Datamyx, a risk-based data-driven marketing solutions provider, continues executing on its aggressive strategic growth plan with the addition of Ed Pasewicz as Vice President of Information Technology and Scott Kaye as Vice President of Sales. In these critical roles, Pasewicz will lead Datamyx’s Information Technology efforts in meeting the growing product development needs while improving the efficiency of its operations and Kaye will guide the Sales team to accelerate revenue growth.

“We have aggressive growth plans and Ed is a phenomenal addition to our team,” said Ben Waldshan, CEO of Datamyx. “We are confident his expertise and insights will enhance our IT infrastructure and advance the development of our data-driven technology solutions.”

Before joining Datamyx, Pasewicz served as Director of Information Systems at Bureau Veritas where he led strategic planning and daily operations of its U.S. Information Systems division. Prior to that, he was Senior Director of Product Development at Precision Response, managing a team that created CRM applications for outsourced international call centers. Pasewicz holds a Masters in Business Administration from Nova Southeastern and a Bachelors of Science in Physics from Edinboro University of Pennsylvania. He is also educated in Lean Black Belt Six Sigma and is a certified Project Management Professional (PMP).

“Datamyx is a dynamic company. Its people, vision and technology make it especially well-positioned for long-term growth and stability in the marketplace. I am extremely excited to have joined the team and to be able to participate in their unique and innovative ways of intelligently connecting people and products,” said Pasewicz.

Kaye will be responsible for leading the company’s sales organization. He will focus his efforts on scaling the sales organization to become vertically centric, enhancing strategic account management and accelerating revenue growth.

“Scott brings leadership to Datamyx in business development, strategic account management and sales process engineering as well as a passion for data-driven marketing. We are excited to have him on board as we execute on our next phase of growth,” said Waldshan.

Kaye comes with 27 years of sales experience and a proven record of accelerating revenue growth within the data and analytics space. Prior to Datamyx, Kaye was National Sales Manager, Major Accounts with LPS/Lender Processing Services (now Black Knight Financial Services) where he led the inside and outside sales team selling data and analytic products to Financial Institutions and the Federal Government. Prior to this role, Scott was with CoreLogic for 13 years where he held several sales leadership roles.

“It’s exciting that Datamyx is strongly positioned to help our clients and other large financial, automotive and insurance institutions capitalize on market conditions that have created a universe of qualified borrowers that are eager to finance,” said Kaye. “However, what many still lack is a complete scalable data-driven solution that addresses these challenges. Datamyx has built an exceptional level of expertise over the years. Our ability to share this expertise along with our unique data management platform will be invaluable for marketers looking for ways to compete and grow their business.”

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About Datamyx

Since its inception in 1997, Datamyx has become a leading risk-based, data-driven marketing solutions provider that helps consumer marketers optimize the prospect-to-customer lifecycle with relevant insights across multiple channels. Our clients span the financial, automotive, insurance and consumer services industries, and our solutions help CMOs and Sales Leaders make informed business decisions and improve ROI by intelligently connecting the right people to the right products at the right time. For more information, visit http://www.datamyx.com.


Contact

  • Maria Rutkin, Sr. Director of Marketing
    Datamyx
    +1 561-405-4460
    Email