The hygiene of our data and the customizability of our lists combine to form a very powerful tool for marketers who need to reach a niche audience.
Chicago, Illinois (PRWEB) July 28, 2014
Exact Data, a privately held data company in Chicago recently completed an update to its business-to-consumer (B2C) database. In the process, thousands of new records were added to Newly Engaged Mailing Lists. This type of marketing list is ideal for event planners, party rental services, and venues looking to market to the soon-to-be-married.
Exact Data’s database updates include verification of multichannel marketing data. All postal records are checked against the United States Postal Service’s NCOA (National Change of Address) records. Furthermore, Email data is checked for validity with BriteVerify, Exact Data’s partner for email data hygiene, and an industry leader in email verification. Lastly, all phone numbers are checked for compliance with DNC (Do Not Call) policies. All telemarketing data from Exact Data is compliant with DNC policies.
These processes are carried out every 30 days, and once just before Exact Data turns over a list to a client. This ensures that marketers purchasing Newly Engaged Mailing Lists, are getting the most current data available on brides and grooms to be.
Exact Data offers over 700 consumer selects to focus a list on a specific demographic. Marketing lists can be sorted by, geography, income, and data about purchasing behaviors.
“The hygiene of our data and the customizability of our lists combine to form a very powerful tool for marketers who need to reach a niche audience,” states Larry Organ, CEO of Exact Data.
About Exact Data
Exact Data provides multi-channel direct marketing services with a specialty in postal, email, and telephone list solutions, as well as social media advertising. Encompassing the entire life cycle of customer information, Exact Data’s services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.