Chicago, Illinois (PRWEB) July 26, 2014
Chicago-based list provider, Exact Data, unveiled a new service which allows marketers to identify and target their client base, then serve ads directly to their market on Facebook’s News Feed. The ads may also be used for client retention. In this case, clients turn over their legacy client list, to which Exact Data appends email addresses, and uploads advertising to Facebook displayed to that specific list of clients.
Essentially, the same data used to create focused marketing lists is used to target specific market segments and consumer demographics with the new Facebook ad service from Exact Data. Furthermore, Exact Data is equipped to handle the entire process, from creating artwork for the advertisement to deploying and optimizing the ads. Exact Data’s clients pay per click on an ad, and the service can cost as little as $2.29 per day.
“This service is different because our clients are paying for engagement as opposed to the list of contacts itself,” says Zora Senat, Vice President of Marketing and Client Services.
“A marketer can spend $1 on 2 direct mail pieces. Or they can buy 200 News Feed ads for the same cost and serve them to people who are actively engaged on Facebook. It’s a no-brainer,” says CEO, Larry Organ. “Direct mail, email and telemarketing will always have their place in this industry, but digital ads are the future.”
For inquiries about Exact Data’s social media services or marketing lists, contact Exact Data at 877-440-3282 or send an email to info(at)exactdata(dot)com.
About Exact Data
Exact Data provides multi-channel direct marketing services with a specialty in B2C and B2B postal, email, and telephone list and social media advertising solutions. Encompassing the entire lifecycle of customer information, Exact Data’s services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.