OnDemand Global Launches TV Ad Campaign for New Toy Blobbits™

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Blobbits™ are pushing toys like Play-Doh® and Mr. Potato Head® to the back of the shelf.

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On Demand Global, a leader in direct response products, has debuted its advertising campaign for the launch of their newest toy Blobbits™. The TV spot is part of an ongoing marketing launch that positions Blobbits™ as the must-have-toy of the season.

This fun fast-paced commercial spot will air on major U.S. stations such as Nickelodeon, Cartoon Network and others and highlights how Blobbits™ can be molded like a putty and customized like Mr. Potato Head®, giving kids the fun of two toys in one. Blobbits™ glow in the dark, bounce, and melt down from form to flat within 30 minutes and are reusable.

Launched in late June, Blobbits™ has already drawn significant attention, with celebrity parents weighing in on the trend. Tony Award winning actress Marissa Jaret Winokur featured Blobbits™ as one of the main attractions for her son Zev’s sixth birthday party, gifting them to all the guests in attendance. Other celebrity parents such as Garcelle Beauvais and Larry Birkhead have also raved about how much their kids love Blobbits™.

For more information on how to purchase Blobbits™, visit http://www.blobbits.com. To watch the commercial in its entirety, please visit our YouTube channel - http://www.youtube.com/user/blobbitsfun.

About Blobbits™:
Each complete Blobbits™ Creation Kit comes with enough Blobbits™ to make two monsters. For a limited time only, orders will be doubled for free with an additional processing and handling charge. This will allow four monsters; one in yellow, green, orange, and blue. Blobbits™ are not available in stores and can be purchased at http://www.blobbits.com or by calling 1-800-372-6040.

About OnDemand Global:
On Demand is a direct response marketing company with multi-channel capabilities (i.e., retail, home shopping, web, social media, catalogue, and global distribution), with a focus on licensing existing products for infomercial production and television launch. For more information, please visit http://www.ondemandglobal.com.

14958 Ventura Blvd, Sherman Oaks, CA 91403 (800) 372-6040
E-mail: customerservice(at)ondemandglobal(dot)com

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Kerri Lee-Young
Relevant Creative Group
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