Taste Inc. make history literally

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Taste Inc. microwaveable burgers and snacks are making a name for themselves with an invented history of the brand that goes back over 200 years.

Moon Landing Taste Inc. Style
...get around the problem of not having a history, by simply making one up.

As a relatively new company, Taste Inc. decided, along with their advertising agency Manchester based Cheethambell JWT, to get around the problem of not having a history, by simply making one up.

Visitors to the Taste Inc. website can now click on Our Story and find out for themselves what Taste Inc. have supposedly been up to since the late 18th century. Apparently and allegedly, everything began with a food fight between a butcher called Jeremiah Tastegood and a baker called Archibald Inclemire.

Further key events in this history include Oliver Twist asking for more, Einstein’s theory of relativity, the moon landing and even the formation of the Spice Girls. Not surprisingly all of these events are closely related to Taste Inc. burgers and sandwiches and also unsurprisingly none of them are completely true.

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Patrick Macnamara
CheethambellJWT
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@TasteIncUk
since: 01/2013
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