NFID’s annual initiative reinforces the importance of collaboration to heighten public awareness about flu prevention.
Bethesda, Maryland (PRWEB) July 29, 2014
The National Foundation for Infectious Diseases (NFID) has been named a 2014 ASAE Power of A Silver Award winner for "Keeping the Nation Flu-Focused," a public awareness campaign to encourage everyone age six months and older to be vaccinated against influenza annually.
ASAE recognized NFID for its power to enrich lives through its steady communications effort to drive awareness and action among consumers and professionals about the importance of vaccination.
“Congratulations to NFID for benefitting not just their own industry, but society at large,” said Paul Pomerantz, CAE, CEO of the American Society of Anesthesiologists and chair of the Power of A Awards Judging Committee. “This year, our committee had an exceptionally strong group of entries to consider, and it’s heartening to see so many organizations excelling in their work.”
NFID launched the 2013-2014 flu season with its Annual Influenza/Pneumococcal News Conference at the National Press Club in Washington, DC, convening a collaborative partnership of government, non profit, and industry to emphasize the importance of vaccination. The event created a high level of media interest to convey important public health messages to the public and healthcare community via an intense multimedia campaign, using both traditional and social media vehicles to launch the flu season. The high profile media event is viewed by many in the media and immunization community as “opening bell” for flu season.
NFID brought together many leading medical/public health groups to demonstrate a strong and unified commitment to disease prevention, and reinforce the importance of annual influenza vaccination. The program also included “Leading by Example,” featuring organizations, celebrities, and corporate and community leaders getting vaccinated throughout the season. A partnership with Parade.com also reached consumers with targeted influenza and pneumococcal messages.
“NFID leveraged its ability to organize the energy and ideas of a community to achieve together what individuals cannot achieve alone,” said Marla Dalton, CAE, NFID Executive Director. “NFID’s annual initiative reinforces the importance of collaboration to heighten public awareness about flu prevention.”
ASAE’s Power of A Awards, the industry’s highest honor, recognize the association community’s valuable contributions on the local, national, and global level. The Power of A Awards reward outstanding accomplishments of associations and industry professionals for their efforts to enrich lives, create a competitive workforce, prepare society for the future, drive innovation, and make a better world.
About the National Foundation for Infectious Diseases
The National Foundation for Infectious Diseases (NFID) is a non-profit, tax-exempt 501(c)(3) organization founded in 1973 and dedicated to educating the public and healthcare professionals about the causes, treatment, and prevention of infectious diseases across the lifespan.