GMAC’s service to dealers ranked “outstanding” by Investor in Customers

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IIC's independent assessment found a strong parity between employee perceptions and customer perceptions.

GMAC UK PLC, the automotive financial services company for Vauxhall, SsangYong, MG Motors and the independent dealer network, has been ranked “outstanding” in an independent assessment of excellence in the field of customer service and customer relationships carried out by Investor in Customers (IIC), one of the UK’s leading assessment companies helping organisations to improve customer experience.

IIC’s first assessment of GMAC’s products and services was completed using input from dealers as well as the company’s staff members, ranking across the four key areas: understanding customer needs, meeting customer needs, delighting customers and engendering loyalty.

The assessment showed a strong parity between employee perceptions and customer perceptions, which illustrates that GMAC’s staff has a realistic understanding of the dealers it works with and that GMAC and its dealers have similar values and priorities.

Neil Craig, managing director of Investor in Customers, said: “This is our very first assessment of GMAC UK and we would like to congratulate them on an excellent score in a tough market. The results demonstrate GMAC’s strong understanding of their commercial customer base as well as their commitment to building loyalty and providing high-quality experiences for dealers.”

Commenting on the award, Ed Paulat, managing director of GMAC UK, said: “This result underlines our firm focus on ensuring that our customers’ expectations are met to the highest standard. We are confident that our IIC assessment will help us to continue to excel in improving our customer services.”

The IIC accreditation for GMAC follows other award wins for the company, including Gold standard in Investors in People, the UK's leading accreditation for business improvement through people management. In winning this award in April 2014, GMAC joined the top 7% of accredited organisations across the UK who believe in realising the potential of their employees.


With more than 90 years of successful experience in the United Kingdom, GMAC UK provides automotive financing products and services for Vauxhall, Chevrolet, SsangYong Motors UK and MG Motor dealers and consumers. GMAC UK PLC is a subsidiary of GM Financial Inc., the automotive financial services company of General Motors. For more information, visit

About Investor in Customers:

Investor in Customers is dedicated to building better businesses. They work with clients to help them identify how to improve and develop one of the key drivers in any business: the customer experience.

By focusing on customers, clients enjoy more effective, more profitable and more loyal relationships. The practically based IIC assessment process provides detailed analysis and insights that help create an environment of continuous development.

Investor in Customers was established in 2006.

Further information can be found at

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Agnish Ray

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