(PRWEB) July 29, 2014
Color Me Rad 5K, now in its third year of turning runners into color revelers, is spreading its spectrum of fitness fun around the world. This month event organizers opened several races in Japan, making it the eleventh country added to the international schedule. The Tokyo event opening generated twenty thousand registrations in two days.
“We’re excited that runners around the world are ready to get rad,” said race organizer Scott Crandall. “Color Me Rad is an excuse to let loose, and everyone is invited.”
Currently there are more than 100 race locations in North America, and new international locations include Denmark, Finland, Taiwan, Sweden, France, and Mexico. To celebrate these openings, Color Me Rad is offering a 15% discount to any race in the U.S. and Canada with the promo code “RADWORLD” until August 16th.
More than one million runners across North America have participated in Color Me Rad. The non-competitive, family-friendly atmosphere makes the race accessible to all. Runners start the race with a sparkling white t-shirt. By the time participants cross the finish line, they look like a kindergarten art project gone oh-so-right. Finishers celebrate their accomplishment by throwing their own color into the air, creating a final explosion of color. In addition to the run, post-race dance parties, innovations such as Color Blasters, and a “bring your friends” atmosphere keep people coming back each year.
Inspired by the Holi Festival of India, a group of friends decided to bring some excitement to the sport of running through color, music, and a total disregard for the mundane. “We want our runners have a ridiculous amount of fun,” said Crandall. “This is your chance to get out of the box and have a great time while you’re getting fit.”
Color Me Rad is a for-profit event that gives a portion of the proceeds of each race to a local charity. “The only thing better than getting covered from head to toe in color is knowing that it also helps a good cause,” Crandall said.
Participants of all ages are welcome to run or walk. Registration is available at colormerad.com. For more information and to see additional race locations, visit http://www.colormerad.com or on Facebook at http://www.facebook.com/colormerad5k.