Lumi's Strategic Partnership with Vivancy Opens Up Rapidly Growing Latin American Market
Minneapolis, MN (PRWEB) July 30, 2014 -- Lumi, the leading specialist in real-time insight technology, partners with Brazil-based Vivancy, an advertising and marketing company with a strong presence in healthcare and wellness tracking, to better serve the Latin American market. Teaming up with an experienced partner that has an outstanding reputation for business intelligence in the region will enable Lumi to best meet the needs of the growing number of companies looking to gather insight in Latin America.
The significant growth of the mobile market in Latin America, combined with its rise as a meeting and travel destination, positions the region for a sharp increase in BYOD (bring your own device) meetings, events and mobile research studies. Just last year, a record-breaking 35.4 million new users joined the smartphone market in Latin America – a 45.3% increase.1
Vivancy will sell and deliver the entire Lumi product suite alongside its own services. This includes a wide range of apps and technology designed for use in meetings, conferences, market research, training and more.
Simon Bryan, managing director of Lumi Americas, said, “We are delighted to bring our unique, patent-protected technology to the Latin American market. This partnership couples that technology with the expertise and first-class service of Vivancy.”
Guilherme Correa of Vivancy adds, “We are confident in the results that this partnership will bring. The Brazilian market lacks interactive solutions and we are prepared to meet this rising demand.”
Lumi is excited to welcome Vivancy as our newest strategic partner and looks forward to serving the Latin American market.
About Lumi
Lumi is the global leader in real-time interactive audience engagement and consumer insight mobile technology. Our mobile apps and technology are used by hundreds of multinational corporations and their advisers to provide an unparalleled understanding of attitudes, opinion and behavior in a dynamic and innovative way.
About Vivancy
Founded in 2011, in the city of São Paulo/Brazil, Vivancy is an advertising and marketing company with a strong presence in healthcare and wellness tracking. More than an advertising agency, Vivancy offers its clients strategic consulting, including marketing projects. Among its major multinational clients, we highlight Pfizer, Danone, J&J, Takeda, Bristol-Myers Squibb and Baldacci. In Brazil, clients include Hypermarcas, Apsen, Aché and Eurofarma.
1. 2013: The Year of the Smartphone in Latin America, eMarketer: http://www.emarketer.com/Article/2013-Year-of-Smartphone-Latin-America/1010545
Simon Bryan, Lumi, http://www.lumiinsight.com, +1 6128512028, [email protected]
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