Melbourne, Australia (PRWEB) July 29, 2014
One of the greatest marketing challenges facing developers today is standing out amongst the 1.2 million+ apps on the iTunes App Store. Yet as Apple continues its efforts to redesign the app store, developers continue to criticize its lack of innovation in app discovery.
After the initial seeding and beta launch of their app, TAPPD, a Melbourne start-up thinks they may have the answer. TAPPD, a new social network for iOS app discovery, believes integrating social and personalized elements into the discovery process may hold the key for developers. By crowdsourcing the latest tips and opinions from app users, TAPPD makes it easy for people to ‘tap into’ app recommendations from friends, experts and influential people.
“We found that app users are after a more meaningful discovery experience when it comes to finding new apps,” says TAPPD Founder David Duncan. “We built TAPPD as the place for people to share the apps they want to say something about and find the most relevant and engaging apps for them.”
While breaking into the Top 100 in a category is the goal of nearly every developer, supporting this goal with an effective marketing strategy continues to be the biggest challenge. “Forty-eight percent of apps now downloaded are the direct result of personal recommendations from friends and family, “ says Frank Coiro, TAPPD Co-Founder. “This presents a great opportunity for developers to think about how to use social media in a way that aids discovery.”
With the release of TAPPD’s latest update, they have positioned themselves to be that social tool for developers. “We are really pleased how TAPPD is working to capture word-of-mouth recommendations,” continues Coiro. “The new features promise to make it easier for a user to share any recommendation they like to their list of followers and friends externally. This, combined with giving developers a targeted audience of app enthusiasts ready to talk about an app they like, seems like the right recipe to make that app go viral.”
Available now, the updated TAPPD app also encourages greater commentary by introducing the ability to tag users in any conversation about an app. This gives developers the opportunity to engage with users about their app in a way that is still limited on other platforms.
TAPPD is a mobile app discovery tool for iOS. At TAPPD we believe a better way to find apps is by seeing what apps your friends and personal influencers are recommending and which apps are being talked about the most. Learn more at tappd.in.