Gina Riojas Follows in Family's Entrepreneurial Footsteps

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Ribbon-Cutting Ceremony for Athena Learning Center Set for Tomorrow

I couldn't be happier.

Business ownership is in her blood. Gina Riojas grew up with a father and grandfather who were both entrepreneurs, so the values of tenacity and determination were instilled in her from a young age. Now, she’s following in her family’s footsteps by opening an Athena Learning Center franchise.

“I couldn’t be happier,” Riojas said of her choice to become an entrepreneur. “I know myself to be a hard worker and a strong organizer. This opportunity fit right into what I knew to be right.”

Athena Learning Centers offer after-school tutoring services to K–12 students to help them succeed in school, prepare for exams and equip them with the skills they need to work in the 21st century. With programs in math, reading, writing and science, Athena centers are staffed with certified teachers who work with small student groups to give them individual attention while keeping parents informed of their progress. Athena’s University-Bound SAT/ACT prep program also provides private instruction to help students achieve their best possible score.

Riojas employed the services of small business financing firm Guidant Financial to help her fund her new franchise. “The people at Guidant really helped to pave the course as we worked through the steps,” Riojas said of the funding process. “A simple call is all it takes, and the Guidant representatives can answer everything in detail. The process couldn’t have been made any easier.”

Being an entrepreneur offers Riojas the freedom to spend time with her own children. “I indulge myself in my children and in doing everything they like to do,” she said. “[The best part of business ownership is] being able to bring a valuable service to [my] community … and facilitating a work schedule that allows me my own time to spend with my family.”

The ribbon-cutting ceremony for Athena Learning Center of Katy-Cinco Ranch, located at 24210 Westheimer Parkway, Suite 900, is scheduled for Friday, Aug. 1, at 9 a.m. Refreshments will be served and gift certificates for free assessments will be given to all attendees. To learn more or enroll a student, call 832-588-2651, email katy-cincoranchtx(at)athenalearningcenters(dot)com or visit


About Athena Learning Centers
Athena Learning Centers are a community of year-round tutoring centers where children go to improve their math and reading skills. Each franchised Athena Learning Center offers the Athena Advantage℠ to help all students meet high standards and prepare them to succeed in school and in life. Athena Learning Centers are open for enrolled children at least five times per week during after-school and weekend hours. Athena Learning Centers believes that success can be learned and have designed their programs with the goal of making students better mathematics and literacy learners. For more information, visit

About Guidant Financial
Guidant Financial helps people create the life they want through innovative small business financing. They are the premier provider of rollovers for business start-ups (ROBS). Guidant's services allow people from all walks of life the freedom to purchase small businesses and franchises using their retirement funds without taking a taxable distribution or getting a loan, in addition to offering traditional funding options such as SBA loans, portfolio loans and unsecured credit. Visit Guidant on the Web at

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Brooks Wallace
Hollywood Public Relations
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