Design Elements Law Firm Websites Can’t Go Without

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Every law firm needs a website, and every website needs critical elements that will allow the practice to acquire new clients on a regular basis. The law firm web designers at Legal Marketing Advantage have put together tips on creating those elements that attorneys simply can’t go without in this day and age.

We’ve seen firsthand how a few critical elements of design can be the difference between conversion and apathy...

Persons looking for an attorney expect certain things when they follow a search result to a law firm’s website, and if the practice isn’t set up to meet these expectations, visitors might head elsewhere.

Legal Marketing Advantage has helped law firms across the country build websites that improve client conversion. They do this by offering expert web design services and following up with ongoing SEO and marketing strategies utilizing the most up-to-date campaign techniques.

Javier Corona, lead designer and CEO of Legal Marketing Advantage, has guided a number of lawyers through this process, and thanks to his experience, he’s been able to take note of various facets of design that have proven critical to client conversion.

“A law firm without a website simply can’t acquire clients to the best of their abilities in the current environment,” said Mr. Corona, “but the mere presence of a website isn’t the beginning and end of the process. Threadbare websites risk turning clients off and sending them elsewhere. We’ve seen firsthand how a few critical elements of design can be the difference between conversion and apathy, and we’d like to share those with attorneys concerned about their own web presence.”

Legal Marketing Advantage is offering tips geared toward installing these essential facets on any law firm website:

•Bump On A Blog- Without a blog, attorneys will be hard-pressed to take part in the content marketing tactics that will allow them to impress clients with their knowledge and improve search engine placement. Blogs should be updated regularly with stories geared toward local jurisdiction and applicable practice areas, ensuring the inclusion of keywords and links that will aid SEO.

•Form and Function- A law firm should have a consultation form on virtually every page within a web domain, and all barriers to entry should be eliminated. A user shouldn’t be required to set up an account or provide any information they’re not comfortable with, and once implemented, a member of the staff, preferably an attorney, should get in touch with that individual within 24 hours.

•Social It Come To Pass- A law firm’s website should offer some means of connecting through various social platforms so that a prospect who delays their decision to hire a lawyer can keep in touch with the attorney who piqued their interest. Of course, this will require a law firm to keep their Twitter, Facebook, and Instagram accounts regularly updated in order to stay on the radar of those persons.

•Tap A Map- Right alongside applicable contact information (including phone number, email, and physical address) should be a map that allows a visitor to see precisely where a law firm and its satellite offices are located. A Google Maps widget is the preferred tool. That way, persons can easily deduce how to get to the firm, and if they so choose, they can follow the link to Google to plug in their own address and get directions.

•Certifiably Sane- A law firm should include logos and information pertaining to any achievements, certifications, and ratings they currently have. Those logos should not link to outside sites. Once a law firm gets a person to their site, they don’t want to shuttle them to a directory where they could be exposed to other law firms. In short, Avvo rating details are great, but a link to Avvo is not.

•Upward Mobility- No website is complete until if has a means of changing size depending on the device being used to access it. A law firm must look into the possibility of responsive web design, which condenses desktop elements into a form that’s easier for mobile users to navigate.

Legal Marketing Advantage, one of the fastest growing internet marketing tech companies in North America, offers a diverse array of search marketing solutions to satisfy the needs and budgets of law firms across the country. Utilizing state of the art technology and innovative strategy, the company helps attorneys and law firms grow their business and reach their full potential. LMA develops customized internet marketing solutions that empower legal professionals with a simple and affordable way to attract qualified prospects and convert them into clients. Drop by Legal Marketing Advantage to learn more about their law firm web design services.

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Javier Corona
since: 09/2012
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