Online Tool Reduces Cost in a Confusing Incontinence Market

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As an already confusing incontinence market continues to grow, an online tool helps customers find the right products from more than 650 choices, saving time, money and frustration, according to Lynn Wilson, founder of The CareGiver Partnership.

We’re providing caregivers with tools to help avoid the costly mistake of buying incontinence products that don’t meet their needs.

The incontinence product market keeps expanding, with Procter & Gamble about to re-enter the category. With so many options available, more seniors and caregivers than ever before are using a complimentary online tool to help them make better choices and avoid costly waste, says Lynn Wilson, founder of The CareGiver Partnership, a national retailer of incontinence supplies and other home health care products.

In a category that includes washable undergarments, swimwear, active wear, pull-on underwear, adult diapers, briefs, pads and more, there’s no shortage of available products to meet the needs of those with urinary or bowel incontinence. And it keeps growing — visit The CareGiver Partnership blog for news on another type of device from P&G that may add to consumer confusion and affect sales of incontinence pads and pull-on underwear.

“Customers buying incontinence products for the first time waste an average of $130 trying products before finding what they need,” says Wilson. “With dozens of continuously changing names for styles, sizes, absorbency and features, it’s no wonder customers are confused. We’re changing all that with this free and useful online tool.”

Using the Incontinence Product Finder, customers easily can sort through more than 660 products in seconds. Products can be narrowed down by gender, size, absorbency, style and brand. By selecting a product on the resulting list, the user can see features, quantity, price and whether a sample is available without leaving the page.

Like all areas of The CareGiver Partnership’s website, this innovative tool is designed with the senior shopper in mind. From the Incontinence page, shoppers can access other user-friendly features such as an easy-to-understand section explaining incontinence product styles, answers to frequently asked questions, and information on how to become a product tester.

Another way, The CareGiver Partnership helps customers avoid costly mistakes is it allows them to try samples before they buy; customers pay only a minimal shipping cost. “By combining our Incontinence Product Finder with our ‘Try Before You Buy’ sample service, we’re providing caregivers with tools to help avoid the costly mistake of buying incontinence products that don’t meet their needs,” Wilson says.

Those with questions also have complimentary access to The CareGiver Partnership’s team of knowledgeable product specialists, all of whom are current or former caregivers themselves. Calls usually are answered by the third ring by real people based in Neenah, Wis. The free customer service number, available Monday through Friday, 9 a.m. to 4 p.m. Central Standard Time, is 1-800-985-1353.

The CareGiver Partnership is a national direct-to-consumer retailer of home healthcare products for incontinence, diabetes, nutrition support and more. In its eighth year of providing products and services that help caregivers and loved ones maintain personal dignity, the company also offers an online library of more than 1,500 family caregiver resources and personal service by experts in caregiving. Call 1-800-985-1353 or visit online at

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