Bluenose Partners with Marketo to Deliver Intelligent Marketing Campaigns for Better Results

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Provider of Customer Success Software Joins the Marketo™ LaunchPoint Ecosystem

With the addition of Bluenose’s actionable insights [to the Marketo LaunchPoint ecosystem], businesses will be able to create dynamic marketing campaigns that can be easily personalized based on the needs of their customers.

Bluenose, a customer success platform that helps businesses reduce customer churn and identify opportunities for growth, today announced a partnership with Marketo, Inc. (NASDAQ: MKTO), the leading provider of marketing software. Launched on Marketo LaunchPoint™, the most complete ecosystem of marketing solutions, the Bluenose partnership extends Marketo’s capabilities to help marketers segment, target and tailor marketing campaigns that reflect product usage, and to provide a deeper look into the customer lifecycle to drive better engagement and revenue.

Using state-of-the-art big data algorithms and predictive analytics, Bluenose provides a 360-degree view of each customer. Along with a proprietary health scoring that acts as an early warning sign of at-risk customers, Bluenose empowers companies to be able to put resources toward the right clients at the right time.

“The Marketo LaunchPoint ecosystem combines the best of the best in big data, analytics and marketing to help move the needle for companies today, and we are thrilled to be a part of it,” said Catherine Blackmore, chief customer officer at Bluenose. “With the addition of Bluenose’s actionable insights, businesses will be able to create dynamic marketing campaigns that can be easily personalized based on the needs of their customers.”

LaunchPoint spans across all areas of marketing, including content marketing, customer data, analytics, social media, mobile marketing, top of the funnel, CRM services, agency managed services, among others.

"Marketo is committed to an open platform so that our customers have the ability to choose the best marketing technology solutions for their business,” said Robin Bordoli, general manager of new markets and vice president of partner ecosystems at Marketo. "We’re excited to have Bluenose join LaunchPoint™ so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long term relationships with their customers."

This integration uses Marketo’s SOAP API to deliver a seamless connection between Bluenose and Marketo. For more information on the integration look here:

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

About Bluenose Analytics
Companies with subscription-based business models must retain customers and reduce churn by building the role of Customer Success. Bluenose is a customer success platform that empowers SaaS businesses to proactively manage customers through complete visibility, a robust early warning system, and built-in playbooks. Bluenose works with many leaders in the Software-as-a-Service (SaaS) industry, including DoubleDutch, Replicon, Extole and Blue Jeans Network. For more information, visit

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