Experiture Marketing Platform Introduces Branded, Location-aware Mobile Apps to Boost Customer Loyalty

Experiture's new branded mobile app solution boosts loyalty and transforms customer experiences by enabling marketers to send location-based offers and in-app "Push" messaging to users directly from within the Experiture cross-channel marketing platform.

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With this new solution from Experiture, organizations can deploy a mobile app in a matter of weeks, rather than months – and at the same time, closely synchronize their mobile marketing with the rest of their multichannel marketing initatives.

New York, NY (PRWEB) July 30, 2014

Experiture, Inc., maker of the Experiture marketing platform, has announced the newest enhancement to its existing range of mobile marketing solutions: a private-labelled mobile app that enables organizations to engage customers with a branded experience -- and reach them with Push messaging and content updates that are deployed from within the Experiture platform.

The enhanced Experiture mobile app solution opens a new set of marketing opportunities for retailers and e-tailers, travel and hospitality organizations, casino and amusement operators, and other organizations looking to connect with customers, in real-time, based on their proximity, location and preferences.

The new Experiture mobile app solution is based on the same open data architecture as the Experiture customer experience marketing platform -- allowing for integrations with CRM, POS, ERP, PMS, and a range of other systems -- which can power functionality such as reservations and ticketing, loyalty program management, couponing, and more.

“The increasing adoption of smartphones and tablets worldwide has come along with a growing expectation that today’s organizations should be able to interact with customers on their mobile devices,” says Noam Rubinstein, Experiture’s VP Product and Marketing. “With this new solution, enterprises can now deploy a mobile app in a matter of weeks, rather than months – and at the same time, closely synchronize their mobile marketing with the rest of their multi-channel marketing initiatives.”

Most notably, the branded mobile app solution is fully integrated into Experiture's powerful customer experience marketing platform. Once a branded app is deployed, marketers can create, deploy and automate location-based messaging and content updates to users who have installed the app directly from within the Experiture platform.

Marketers can even incorporate content updates and app messaging as part of coordinated, multichannel marketing programs that can include email, web, SMS, social, and other messaging. Throughout, mobile engagement analytics are made available in real-time inside Experiture’s reporting environment.

Experiture CEO Tej Kohli believes that the tie-in between the branded app and the Experiture customer experience marketing platform is the most compelling aspect of Experiture’s new mobile marketing solution. “This new offering is nothing short of revolutionary. For the first time, there is a solution that incorporates location-based messaging into automated marketing workflows. That gives enterprise marketers unprecedented control over mobile engagement -- because now, they can manage both app content and mobile app messaging using the same platform that they use to deploy the rest of their multichannel marketing.”

Experiture’s branded mobile app is available as a custom-developed solution for select customers. Visit Experiture today to learn more.

About Experiture

Experiture, Inc. is a privately-held offshoot of Indros Group, and is based in Brooklyn, NY. Its flagship product, Experiture, is the world’s first Customer Experience Marketing Platform, which allows enterprises to create, deploy, and optimize multi-channel messaging and online customer destinations that leverage data from across systems without ongoing technical help.

To learn more about Experiture or schedule a demo, visit: http://experiture.com.

For information about this release or to schedule an interview, contact Experiture: press(at)experiture(dot)com.


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