“Exciting Developments” for GraphicMail on the Way

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Digital Marketing Expert of Over 10 Years Joins GraphicMail to Drive Product Development

Guus Bierens will head up product development for GraphicMail
To be able to bring out the best of all cultures and build it into one unified global brand is not only my goal, but my responsibility to GraphicMail.

Guus Bierens, a digital marketing expert, has joined GraphicMail HQ to focus on cutting-edge development and user experience with the application and brand. He plans to make the application intuitive, user-friendly and consistent with the same quality and reliability that GraphicMail is known for.

After overseeing greatly successful GraphicMail operations in the Netherlands for over seven years, Guus has moved to GraphicMail headquarters to take charge of the important developments, implementations and innovations the company is set to release in the following years as head of product development.

“To be able to bring out the best of all cultures and build it into one unified global brand is not only my goal, but my responsibility to GraphicMail,” says Guus. “Working in an international environment and creating a platform that caters to the entire world is what drives me to this end.”

Bierens has been involved with the GraphicMail brand since the beginning and thus has extensive knowledge of the application, its clients and their needs. After the application was launched in English, it was decided to make it accessible in other languages. To this end, Guus took over management in the Netherlands and ran the Benelux office for 7 years from Amsterdam.

With GraphicMail releasing features on a regular basis, product development for the global Digital Marketing Service never ends. Guus plans to take the Email Service Provider to the next level with the development of a new platform, stating, “I’m really excited to sink my teeth into the new platform we’re developing. This new platform will put us a step ahead of the competition and develop email marketing in strides. By combining email, social and sms in an intelligent way, we’re aiming to change how people see email marketing - It’s going to be exciting!”

GraphicMail CEO Nick Eckert has utmost confidence in Guus’ abilities to drive the global brand to even greater success.

"Guus Bierens’ experience in application software design and his success in marketing and growing GraphicMail in the Netherlands give him the perfect skill set for driving the Product Design for GraphicMail.”

Since its inception in 2002, GraphicMail has acquired country partners in over 25 countries and offers their services in 13 different languages around the world making it a formidable global brand.

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Barbara Ulmi
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