Fit Approach to Co-host First-Ever IDEA World Fitness BlogFest with #SweatPink

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Fitness bloggers to convene for blogging sessions, group workouts, networking and VIP access to world’s largest fitness conference during four-day seminar

Fit Approach (, a fitness community and forum for inspiration, motivation, stories and friendship, is excited to announce that it will be co-hosting IDEA World BlogFest with #SweatPink at this year’s IDEA World Fitness Convention in Anaheim, Calif., August 14–17.

IDEA World Fitness BlogFest brings together health and fitness bloggers for four action-packed days of in-depth blogging sessions, unforgettable celebrity workouts and exclusive behind-the-scenes access to the largest fitness conference in the world.

“We are thrilled to be teaming up with IDEA World Fitness Convention to co-host BlogFest this year,” said Fit Approach co-founder Jamie Walker. “Our #SweatPink community has an incredibly active presence both online and offline, and we love supporting and augmenting the community in every way possible. With IDEA World’s top-notch programming from leading health and fitness professionals and the high caliber of fitness bloggers in attendance, we know it’s going to be the biggest and best fitness blogging conference of the year!”

Set to accommodate more than 12,000 people, IDEA World Fitness Convention is the premier fitness conference that features fresh, diverse educational programming from world-renowned presenters. IDEA created BlogFest with #SweatPink to help bloggers get inspired, master the business of blogging, gain insider tips, network together and meet with celebrity trainers, as well as enjoy VIP access to the IDEA World Fitness & Nutrition Expo.

“It’s no surprise that the health and fitness community is an active one, but its members are also incredibly passionate and supportive of one another and their respective journeys,” Walker said. “Which is precisely why we’re excited to help people connect, learn, grow and create experiences to remember at IDEA World’s first Fitness BlogFest with #SweatPink.”

BlogFest with #SweatPink will take place from August 14-17 in Anaheim, Calif., during the IDEA World Fitness Convention. To register, visit:

About Fit Approach
The Fit Approach community is home to 10,000+ global members who share common interests around health, fitness and the journey behind it. Together, members encourage and motivate each other, all while sharing their stories of healthy living.

The community has a Sweat Pink Ambassador program that enables bloggers, writers and fitness enthusiasts to gain exposure, receive exclusive partner offers and attend special events. To date, Fit Approach has more than 3,500 ambassadors and works with brands of all sizes -- regional to international -- to put on digital and social media campaigns. For more information, visit

About IDEA Health & Fitness Association
IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals. We deliver world-class content and continuing education to fitness professionals through three channels: our seven publications, including the award-winning IDEA Fitness Journal; our world-class fitness conferences; and hundreds of streaming videos and DVD courses available on our website

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Jennifer Hellickson
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