Natural Partners Enters Distribution Partnership With NovaHue

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A Division of LycoRed, NovaHue Delivers Clinically Tested Supplements Via Natural Partners

Natural Partners, a leading U.S. provider of professional of nutraceuticals to licensed healthcare practitioners has entered a distributive partnership with NovaHue.

NovaHue’s parent company, LycoRed, enjoys global recognition in providing carotenoids (the elements that add color to leafy vegetables) and other vitamins and minerals to food manufacturers for nutritional fortification. Their newest venture, NovaHue offers a “seed to supplement” promise on the purity of active ingredients. NovaHue’s flagship products boast the only clinically tested, published results addressing cardiovascular, prostate, and menopausal health issues.

According to NovaHue, while the precise mixture of ingredients “straight from the garden” marks the cornerstone of product wholesomeness, their brand invests in extensive research and human clinical trials to quantify results. NovaHue’s own strategic partnership with NeuroScience, a personalized medicine brand best known for their nutraceutical portfolio, delivers formulas that distill carotenoids and phytonutrients derived from tomatoes. (The body turns carotenoids, or powerful plant pigments, into vitamins and antioxidants; phytonutrients are compounds found in plants and promote vitality.)

According to Ernie Zaik, Vice President of Finished Products & Technologies at NovaHue, the decision to embrace a partnership with Natural Partners was both professional and personal. “I’ve known Tye (CEO at Natural Partners) for more than 20 years, and the company’s culture of integrity all begins with him. They’re one of a few trusted distributors that truly care about their customers – both the practitioners they serve and the brands with which they partner. They’re a highly professional organization that delivers top-notch service, and we’re certain our alliance will prove to be a beneficial one to practitioners and patients.”

Jason Dec, Lead Merchant at Natural Partners says, "New to the nutritional supplements industry, NovaHue is quickly becoming known for producing one of the most respected, clinically tested carotenoid product lines available. This national distribution agreement will help us to better serve our clients nationwide. NovaHue stands out across the industry because of their vertically integrated practices. They own the soil from which the tomatoes are farmed and the seeds extracted. NovaHue takes traceability, quality assurance and efficacious, targeted product solutions to the next level. Natural Partners is very excited to partner with NovaHue to provide the very best products available to our practitioners and their patients."


Since 1995, Natural Partners, Inc. has provided a convenient way for medical practitioners to dispense professional-grade vitamins, supplements and other products to their patients. This helps strengthen the roots of the practitioner/patient relationship by ensuring patients enjoy the care and superior products they deserve from professionals they trust. Natural Partners carries more than 14,000 natural products from more than 150 top quality brands including NeuroScience, Thorne Research, Integrative Therapeutics, Allergy Research Group, Pure Encapsulations, Designs for Health, Vital Nutrients and more.

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Jill Carter
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