(PRWEB) July 29, 2014
Julio Faura, Head of Corporate Development, IT & Ops at Santander and Kevin Findlay, Interim Web, Mobile and E-Commerce Technology Leader at Waitrose will discuss how to harness digital payments to close the loop between the pre and post-payment experience, creating value and deeper relationships between the retailer, customer and bank. The free webinar is taking place on Thursday August 14th at 14:00 BST/15:00 CET.
There is so much discussion around enhancing the customer experience in retail, from in-store push notifications through to sophisticated loyalty programs; it would seem that developments around the POS (point of sale) have been left behind. This is not the case as mobile payment tech is making progress, but the dialogue between merchants, or those in retail, and the payments providers, namely the banks, appears to have stalled. This has left a fragmented payments space. In order to make mobile payments a reality in retail, collaboration between banks and retailers must begin now to create scalable platforms ready for mainstream adoption.
Justin Parker, project director at Open Mobile Media, stated: ‘There is a distinct breakdown in communications between retailers and banks in regards to mobile payments. This is a very valuable part of the customer experience that can connect pre-payment and post-payment marketing activities that ultimately drive loyalty and sales. It’s time to bring the banks and retailers together to create a highly automated and interactive payments ecosystem.’
In just one hour, the webinar will highlight some of the core decisions that should be considered as retailers and payments experts design a POS experience in-line with today’s mobile consumer behaviour. Open Mobile Media suggests that the webinar is appropriate for any marketing, digital, mobile and technology focused retail or finance executives that are responsible for driving digital payments and the in-store customer experience.
The webinar will take place on August 14th at 14:00 BST (15:00 CET)
To avoid missing out on this unique take on mobile retail, sign up here for free: http://www.openmobilemedia.com/mobile-payments-europe/webinar.php.
The experts include:
Sign up here for free: http://www.openmobilemedia.com/mobile-payments-europe/webinar.php.
About Open Mobile Media Ltd.
Open Mobile Media is a registered company in England and Wales Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK. The company specializes in providing business intelligence to business leaders across the converging mobile, Internet, media and high tech spaces. http://analysis.openmobilemedia.com/
For more information contact:
Open Mobile Media