El Paso, Texas (PRWEB) July 31, 2014
Taking first place over 18 other nominees, including some local and chain stores that have been in business for decades, exemplifies the trust jewelry, watch, and art customers place in Susan Eisen Fine Jewelry and Watches. To win every year since 2005, the year the jewelry category was added, speaks of the reputation and credibility of the store since its inception in 1980. Local KVIA sportscaster Asher Wildman dubbed Susan Eisen the “Queen of Bling” at the awards ceremony held July 15.
Customers select where to shop for their heirlooms based on many criteria, including location, selection, and service, and because of the major investments people make in their jewelry, jewelry stores historically have had to meet higher standards in the marketplace than other types of retail stores. “Integrity, experience, management, and credentials play a critical role for my customers choice” says Eisen.
“Because customers rely on experts in gemstones, watches, or art, they depend upon a jeweler’s honesty, education, and reputation when they seek high quality fine jewelry, luxury watches, repairs, and appraisals,” she adds. “It’s important for me to follow strict codes of confidentiality and ethical standards in buying, selling, and appraising. In addition, my customers depend upon the expertise, training and credentials of myself and my staff when they need advice on repairs, watch maintenance, and appraisals on their jewelry, watches or art.”
Since Susan Eisen, a university-trained jewelry artist and goldsmith, founded her first jewelry store in 1980 to showcase some of her own artistic and unique custom designed jewelry creations, along with an art gallery featuring El Paso artists. She has focused on continually learning more about her field, and takes advanced coursework offered by the Gemological Institute of America, The American Society of Appraisers, and The International Society of Appraisers. Ranked in the top 16 of “America’s Best Jewelers” by National Jeweler Magazine, and named “Retailer of the Year” by the Women’s Jewelry Association, Eisen’s reputation continues to grow over the years and today has customers in many states besides Texas, including Mexico, Thailand, Australia and Israel.
Ms. Eisen has written two books, “Crazy About Jewelry: The Expert Guide to Buying, Selling and Caring for Your Jewelry,” Full Circle International Publishing
$16.95), and in 2011 she released her second book, “The Myth of the Million Dollar Dishrag: An Effective and Powerful Plan to Avoid a Family Inheritance Battle After You Die,” $29.95.
About Susan Eisen:
As a confidante to her many jewelry, art, and appraisal clients for the past 34 years, Susan Eisen has consulted with families to deal with their inheritance issues both before and after death. As a top inheritance expert and one of only 44 Master Gemologist Appraisers® in the United States to hold one of the appraisal industry’s highest accreditation, she has been quoted in over 160 articles in national magazines. Ms. Eisen continues to be a sought-after expert by her clients, attorneys, and CPAs on estate and inheritance planning issues all over the U.S. and Mexico.