San Jose, CA (PRWEB) July 30, 2014
TapClicks, the digital presence company, announces support for Callcap in its TapAnalytics platform, which delivers cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers.
Callcap is a leading call capture, call tracking, call evaluation and reporting service, utilizing proprietary technology and business methods which are designed, developed, and managed in-house.
With TapAnalytics, users can easily view Callcap campaign metrics at a high level, and also drill down into details. Metrics and information include number of calls, call dates, caller name and number, unique callers, answers, voicemails, hang-ups, call duration and call status. Links are provided so that captured calls are available for review within the TapAnalytics platform.
"The Callcap integration is a valuable addition to our TapAnalytics platform, driven by the request of our installed base of customers. This capability also enhances our offerings for a wide array of new prospects," said Babak Hedayati, CEO of TapClicks.
The TapAnalytics platform quickly connects to marketing campaign data and performance metrics from Google Analytics, Google and Bing SEM campaigns, Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook, Twitter, email-newsletter platforms, and many others. Digital agencies use the TapAnalytics platform to report performance of their clients’ outbound marketing efforts at the website, campaign, creative, and keyword levels. TapAnalytics enables businesses to give their clients access to their own sets of dashboards, compile formatted client reports, email these reports to clients on a regular basis, and much more.
TapClicks, Inc., the digital presence company, was founded in 2009, and operates out of offices in Silicon Valley, Canada, India and Mexico. The TapAnalytics business unit focuses on performance reporting, digital ROI, and analytics for agencies and enterprises. The TapClassifieds business unit provides digital classifieds and merchandising solutions for local companies doing business online, delivering a unique ability to generate and track leads and other consumer interactions in unprecedented detail.
For more information, please visit http://www.TapClicks.com, email us at info(at)TapClicks(dot)com, or call us at +1.408.725.2942.