Bozeman, Mont. (PRWEB) August 19, 2014
Everyone with a website knows that conversion rates drive everything. Depending on traffic levels, a 1% increase could mean a massive difference in revenue. There has been no shortage of information written on landing page optimization down to which color buttons convert the best and how to phrase calls to action.
One element has been largely left out of the optimization discussions though –video. It’s been assumed that you’ll either use Vimeo or Youtube for your videos, for years. In fact, those two companies represent over a 90% market share for online video [http://www.sysomos.com/reports/video/ . As consumer expectations have risen, there have been a few specialty video players created but none of these platforms has been able to become more than the same old passive viewing environment. They’re useful for delivering video but that’s where their utility ends.
Me!Box is a fundamentally different type of product. With conversion rates in the crosshairs, Me!Box built an online video player that combines the action you want viewers to take with the call to action you make in your videos. It works like this: as a video plays, you set time markers to trigger content to appear in what Me!Box calls an “Engagement Panel”. The engagement panel houses the additional information – links, downloads, forms and even other videos. Users have full control of what is displayed, when and how, all through the very intuitive Me!Box Creator.
Consider the following case: you’re selling a car. In your video describing a new car, you can have the options packages open up in the engagement panel as you’re discussing these new features. You can have links to independent safety reports present while you’re discussing safety features. You can even have a form to schedule a test drive open as you’re closing out the video. Me!Box presents the viewer with actionable content in a non-intrusive way.
“We’re getting a lot of interest from a wide variety of industries. They’ve never seen anything quite like this and it’s exciting to be able to better monetize videos,” said Mark Jacobs, CEO of Me!Box. He continued, “The obvious applications of the Me!Box technology are in ecommerce – this can really help you sell online. That said, we’re seeing some really creative uses of the product from other industries, even government. These range from internal training and education to affiliate marketing. Me!Box seems to be opening a new dimension in online communications and we really think it’s the future of online video delivery.”
The product was built in HTML5 from the ground up with advanced search engine optimization capabilities and industry leading content delivery technology. Jacobs finished, “It’s a fundamentally new viewing experience. As customers get used to the technology, we’re finding that they actually miss it when watching more traditional players.”
For more information, contact Me!Box Media or sign up free at http://www.meboxmedia.com.