Cendyn Arcaneo® Taps Starwood Executive as Vice President, Strategic Accounts

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Expanding their experience beyond the 20,000+ hotels & venues worldwide currently engaged, Cendyn Arcaneo plows ahead with their expansion into the planner community with the guidance of David Dvorak.

David Dvorak CMP, the former Vice President of Catering and Event Management for Starwood Hotels & Resorts Worldwide, will join Cendyn Arcaneo, in a newly created role -- Vice President, Strategic Accounts.

The new appointment was announced today by Cendyn Arcaneo President, Robin Deyo. "David's excellent work in designing and establishing event marketing programs which helped generate $10 million in annual returns while at Starwood, is the kind of proven success that fits perfectly with Cendyn Arcaneo. His track record for new initiatives and processes in a changing event planning industry resulted in revenue growth and reduced operating expenses, which will be a great asset to the strides we are making in developing leading-edge solutions in Strategic Meeting Management (SMM) for meeting planners, enterprises and suppliers, alongside our flagship Metron application," Mrs. Deyo said.

Mr. Dvorak, who is credited with achieving over $1.75 billion in food, beverage and ancillary revenues annually while at Starwood, that consistently met or exceeded budget, will lead new product configuration sales strategy and services for Cendyn Arcaneo® with particular focus on the meeting planning industry.

Mr. Dvorak’s main priority will be to foster new travel and hospitality industry relationships and sales for the company. He will also assist in Cendyn Arcaneo’s ongoing development of product upgrades for Metron and Metron Express. In addition Mr. Dvorak will act as consultant on future releases of Cendyn Arcaneo products.

With over 30 years in the industry, Mr. Dvorak has also been a board member and President for the Event Service Professionals Association (ESPA). Mr. Dvorak is also a long time member of PCMA, MPI and ASAE, participating in conference committees and as a speaker.

Mr. Dvorak’s exceptional volunteer efforts earned him ESPA’s prestigious Member of the Year and Presidents award. Mr. Dvorak will continue to participate in travel/planner associations representing Cendyn Arcaneo and its support of the meetings and events industry.

Prior to his work for Starwood, Mr. Dvorak served as Director of Convention and Event Services at Sheraton New York Hotel & Towers. He was also previously Executive Director of Convention and Banquet operations at both Bally’s and Paris Las Vegas. Earlier in his career, Mr. Dvorak served as Director of Convention Services at the New York Hilton, Executive Vice President of Housing and Registration for Conference Direct and was a Meeting Planner with the National Association of Fleet Administrators.

About Cendyn Arcaneo:
Headquartered in Boca Raton, Florida with offices in Toronto, Canada; and London, England, Cendyn Arcaneo is the new developer of Metron™ Strategic Meetings Management Software which manages over $1 Billion in meeting spend a year. Launched following Cendyn’s acquisition of Arcaneo, Cendyn Arcaneo has invested millions in research and development to create the first comprehensive end-to-end solution for the event planning industry. The company develops the innovative marketing tools such as eProposal®, eMenus®, eBrochure® and getplanning™ that over 22,000 hotels and meeting planners worldwide rely on to close sales, as well as software solutions for planning, executing and measuring meetings. For nearly 20 years, its parent company, Cendyn, has been at the forefront of innovation and now holds three signature enterprises; Cendyn Arcaneo, Cendyn/ONE which is the leading consumer hospitality marketing engine and Cendyn SPACES.

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