People want guidance online, not just entertainment. The first step in guiding people is learning exactly what they do and don’t understand, in a time- and cost-efficient manner.
New York, New York (PRWEB) July 31, 2014
NYC startup CredSpark, the world’s first social testing platform, is launching a new embeddable tool that enables brands and publishers to engage deeply with audiences through social-friendly quizzes that point people to highly-relevant content.
CredSpark’s social testing platform, used 10,000 times in its first six months, enables users to take short, free tests published by brands and industry experts, providing users not only a score but also explanations containing relevant content to help them learn more. Using these results, CredSpark gathers and reports data on critical knowledge gaps in peoples’ understanding of important topics.
“Brands spend billions to get in front of eyeballs, but comparatively little to engage people’s minds and create a deeper connection,” said CredSpark’s Founder and CEO, Lev Kaye. “People want guidance online, not just entertainment. The first step in guiding people is learning exactly what they do and don’t understand, in a time- and cost-efficient manner.”
Unlike most survey and quiz tools, CredSpark is both social-friendly and gives brands the ability to teach users immediately after the test. Immediacy is critical, because cognitive research shows that people are most open to learning directly after taking a short test. Initially launched as a standalone site, CredSpark’s mobile-friendly testing engine may now be embedded inside brands’ and publishers’ digital properties. Several publishers, brands and learning providers will implement CredSpark on their sites beginning this fall.
Kaye launched CredSpark based upon his insights about the power of testing as a marketing tool, formed during executive roles at education firms including Kaplan, Inc. and The Princeton Review. His leadership of teams that build test-related products convinced him that testing holds untapped potential for branding and marketing.
Kaye reports that in roughly six months since its beta launch, CredSpark has seen engagement metrics—including several minutes’ average time on site, and registration rates over 50%—that well exceed industry averages. “My friends in media and marketing get wide-eyed when they hear our metrics. But the reason is simple: Tests are extremely engaging activities, both mentally and emotionally,” said Kaye.
Starting with tests by individuals experts and authors—both ‘rockstars’ in their sectors such as Adam Grant as well as up-and-comers—CredSpark has recently begun courting brands, content publishers and learning providers who want to use tests as a means of ‘hooking’ and engaging audiences. From the beginning, CredSpark has provided all partners not only with design-led technology, but also with help in turning partners’ expertise into engaging tests that win customer attention and loyalty.
ABOUT CREDSPARK: CredSpark, the world’s first social-testing platform, allows brands to engage and grow audiences around what people currently know and need to learn. Launched in 2014 by education technology veteran and Harvard MBA Lev Kaye, CredSpark publishes short, expert-created tests on important topics in technology, finance, marketing, management and more. Brands get deep user engagement and social sharing, users get career-relevant learning, and everybody wins. For more information on CredSpark, and the power of testing as an engagement tool, please contact lev(at)credspark(dot)com. Visit http://www.credspark.com, and follow them on Twitter: @CredSpark.