Cinsay Obtains U.S. Patent Grant for Interactive Product Placement and Hot Spotting Within Video eCommerce Technology

Share Article

Cinsay receives additional U.S. patent entitled ‘Method and System for Generation and Playback of Supplemented Videos’ featuring hot spot technology within syndicatable video broadcast and archived videos


This unique patent is critical to our core business of delivering quality video commerce solutions. The patent outlines the technology of ‘hot spotting’ or highlighting a specific item or part of the video which can be interactive

Cinsay, the global leader in social video eCommerce syndicatable technology for web and mobile, has been granted a strategic U.S. patent for ‘Method and System for Generation and Playback of Supplemented Videos’, No. 8,813,132. The IP technology is another component to Cinsay’s Smart Store™ platform as it relates to ‘hot spotting’ items inside a video and makes objects interactive with the viewer. This newest patent is one of many other patents for Cinsay’s video eCommerce technology, which enable merchants to sell directly to consumers inside a video player.

Cinsay continues to grow its portfolio of intellectual property and pending patent applications that are key components to Cinsay’s business model of hosting and delivering sharable, syndicatable videos in social networks with built-in eCommerce, donations, couponing and lead generation features.

“This unique patent is critical to our core business of delivering quality video commerce solutions. The patent outlines the technology of ‘hot spotting’ or highlighting a specific item or part of the video which can be interactive – specifically as a product, service or brand allowing viewers to view and purchase instantly inside the video without being linked out and away from the media experience” said Christian Briggs, founder and CEO of Cinsay. “The capacity to hot spot objects inside a broadcast and syndicatable video is huge. Given how many movies, television shows, sporting events and webcasts feature branded products, providing viewers the ability to buy any of those as they are viewing is the ultimate ROI for advertisers,” Briggs added.

“Watch. Shop. Share” is the theme of Cinsay’s technology, and it sets the stage for the company’s prioritizing, developing and evolving ecommerce technologies that create the next stage in commerce. The general technology described in the new patent addition, which is part of this next stage, is highlighted in this abstract at Google Patents.

Patent No. 8,813,132 for an “METHOD AND SYSTEM FOR GENERATION AND PLAYBACK OF SUPPLEMENTAL VIDEOS” discloses the use of hotspots within a video program. A listing of products/services related to the video can be presented in a shopping cart or payment interface, and multiple controls are provided for controlling which hotspots can be selected based on the categories of the hotspots.

Cinsay continues to develop software and technology, which is leading next-generation ecommerce, transactions, interactions and social media for businesses and nonprofits.

To learn more about Cinsay and how businesses are using the technology to gain customers and increase sales, visit or the Cinsay Marketplace shopping portal for merchant stores ranging from SMBs to international brands.

About Cinsay, Inc.:

Austin-based Cinsay has created a next-generation ecommerce, viewer interactive, video-based platform for any size business. Cinsay’s syndicatable technology enables anyone to sell products, display printable coupons, capture donations, and generate leads all inside its multi-patented Video Smart Store™ (VSS) technology. Along with being the premiere video commerce provider for small and medium businesses, Cinsay is adding new exclusive content channels for sports, music and movies aligned with partners including Andretti Autosport via and Suretone Entertainment via their site and has been selected as a software provider to SMBs via Yahoo’s Commerce Central.

Forbes named Cinsay one of “America’s Most Promising Companies” while eTail Conferences named Cinsay a “Rising Star in innovation” for 2012. Red Herring also selected Cinsay for the “Top 100 Companies in North America” for 2014. Cinsay’s eCommerce video-based platform can be used for any individual or business. For more information, please visit or call 855-725-2462.

One or more of the following patents may protect Cinsay’s software, systems, and/or services. U.S. Patent Nos. 7,840,415; 7,987,098; 8,769,053; 8,782,690; 8,813,132; 8,312,486; 8,533,753; and 8,549,555. Visit for more information

Cinsay websites and sites powered by Cinsay include:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Burrows
Cinsay, Inc.
+1 (972) 616-6373
Email >
Cinsay, Inc
since: 02/2011
Like >
Visit website