As a club with a young membership, health and wellness issues have always been at the forefront of our members’ interests and lifestyle.
San Juan Capistrano, CA (PRWEB) July 31, 2014
The bar continues to reach new heights in terms of health and wellness initiatives in the Private Club Industry (Country, City, Tennis and Yacht) as Prevo Health Solutions announces the top ten “America’s Healthiest Clubs” for the first half of 2014.
We are proud to report that all top ten Healthiest Clubs from 2013 have continued to improve their health score from the previous year and two new clubs were added to the top-ten mid-year ranking. Florida clubs continue to dominate the rankings with over 50% of the Private Clubs rated reside in Florida.
While the number of golfers and tennis players nationwide continue to decline, fitness usage is up significantly. In fact, 87% of all qualified America’s Healthiest Clubs have seen double digit growth in fitness center visits whereas the number of golf-rounds have declined during the same period.
According to the Club Spa and Fitness Association (CSFA), 67% of Private Clubs with $4 million in operating revenue offer fitness services.
To achieve the America’s Healthiest Clubs distinction, each club participated in a detailed on-site evaluation executed by Prevo Health Solutions. The clubs were evaluated across five equally rated categories: Fitness, Nutrition, Staff, Members and Facilities. Each category is comprised of multiple questions with certain responses valued/weighed as more important. A Health Score of 800-plus qualifies a club as one of America’s Healthiest Clubs, a distinguished third party validation and recognition for achieving a healthy environment. Each club also received a detailed written evaluation that serves as a ‘playbook’ for current and future strategies.
Brad Cance, General Manager Bethesda Country Club explains, “As a club with a young membership, health and wellness issues have always been at the forefront of our members’ interests and lifestyle. America’s Healthiest Clubs provides a much-needed venue for qualifying our wellness initiatives and validating the commitment that we have made to such programs. Being recognized for our efforts to encourage health and wellness to our members and staff is an honor but the real reward is when we see significant changes being made with our team members.”
An important element of the America’s Healthiest Clubs evaluation is its quantitative scoring system. Using a quantitative approach levels the playing field, so all clubs can participate regardless of square footage, size of membership, geography, type of club or membership fee. As a result, the top ten are comprised of a diverse group of clubs, each bringing a best practice for the rest of the industry to take note of. Some noteworthy best practices include:
- Ocean Reef Club implemented a neighborhood employee walking program that began with a few employees and now includes spouses, kids, neighbors and their pets.
- Bethesda Country Club continues to increase participation in the “Jump-Start” Employee Wellness Program by adding incentives, challenges and team-building activities.
- Broken Sound Club continues to use an online wellness portal to drive employee engagement.
Qualifying clubs share similar attributes including; executive leadership and commitment to wellness, health conscious chef with a farm-to-table mentality, human resources commitment to the health & well-being of the employees, full service fitness & wellness centers with certified staff, and a very active membership stemming from a wide variety of activities, challenges and programs.
“Private Clubs that have embraced wellness as a strategy have seen an increase in member usage, revenues and have become more relevant with the members. While at the same time, wellness has been an effective strategy to lower employee health insurance costs, improve productivity and reduce absenteeism,” says Rick Ladendorf, President of Prevo Health Solutions. Our mission is to share what we have learned with other private clubs and to improve the overall health and well-being of club members and the workforce.
Craig Surdy, General Manager of The Reserve Club, Indian Wells CA reports, “New members and long term members tout the fact that we are recognized as one of America’s Healthiest Clubs. We proudly display our “Americas Healthiest Club” designation in our fitness center, main club house and on staff email signatures.”
About PREVO HEALTH SOLUTIONS:
Prevo Health Solutions, Inc. is the club industry’s premier wellness experts with expertise in workplace wellness and member retention. Our mission is to improve the overall health of the Private Club Industry through education and sharing of best practices. Our team consists of health professionals, certified nutrition & fitness experts, workplace wellness gurus and engagement specialists. We know what works in the workplace and we know the club industry. Prevo Health Solutions works with employers of all sizes to develop and execute custom wellness strategies which maximize engagement and participation.
For more information, call 888-321-1804 or visit http://www.prevohealth.com.