Rainsville, Alabama (PRWEB) July 30, 2014
WordSouth is pleased to announce that communications professionals Laura Withers and Phillip Burgess will be featured on the agenda of the 2014 StoryConnect Conference. The event is set for Sept. 15-17 in Chattanooga, Tennessee.
Laura Withers is the director of communications for NTCA—The Rural Broadband Association. In her role, she helps influence the narrative in Washington and nationwide affecting rural and small-town America. At StoryConnect, Withers will share why it is important for telecommunications companies and electric distributors to work together in communicating the rural message.
Phillip Burgess is the director of communications, conferences and government relations for the Tennessee Valley Public Power Association (TVPPA). Burgess is a 30-year veteran of utility communications and will discuss the importance of telling your story to all of your markets — even those you might not think of as your target audience.
“It is an honor to welcome Laura and Phillip to StoryConnect, and I know attendees will benefit from their presentations,” says Stephen V. Smith, founder and president of WordSouth. “They bring an incredible amount of communications knowledge and experience to our agenda, and we are proud to have both the telecommunications and electric utility industries so well represented by these two professionals.”
Withers and Burgess are only two of the outstanding presenters scheduled for the StoryConnect conference. Attendees will hear from other professionals who work in the rural utilities industry, as well as communicators from other fields.
StoryConnect is a conference designed for those in marketing, PR, communications and even management at rural or hometown utilities. Attendees will learn from topics such as how social media can turn customers into advocates, why a rich history is a great foundation for telling your story, new ideas for point of sale and ways to market cutting-edge services to your customers.
WordSouth engages the power of content marketing to help rural utilities connect with their communities. The company produces custom content, such as magazines, brochures, annual reports and bill inserts, through an all-encompassing approach that saves clients both time and money. For more information about WordSouth, visit the company website at http://www.wordsouth.com.