dSide Technologies to Sponsor at eTail East E-Commerce Conference

Will distribute new report and survey results developed jointly with the e-tailing group.

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Boston, Mass. (PRWEB) August 01, 2014

dSide Technologies, a leading provider of customer preference-based product discovery technology, is pleased to announce that it is a sponsor of the 2014 eTail East e-commerce conference. The event takes place August 11 – 14 at the downtown Philadelphia Marriott.

Members of dSide’s senior leadership team, including Mike Kinkaid, VP of Sales and Nancy Muckle, VP of Business Development will be in attendance to discuss and demo dSide’s product discovery engine, which uses a shopper’s personal preferences to help them find what they want to buy in a single interactive step.

Additionally, dSide will be distributing copies of a new research report and survey results, “My Way or the Highway“. The report, developed jointly with Lauren Freedman of the e-tailing group (http://www.e-tailing.com) explores consumer perspectives on shopping for information-intensive products across devices and channels.

With “change” as a core focus of this year’s event, dSide’s new perspective on product discovery is perfectly at home. As described by eTail East: “Retailers are in an industry of change; from technology to consumer expectations to their marketing programs. Newer sales and marketing channels are becoming standard, and competition continues to increase.”

dSide invites attendees to visit with them at the show and see an entirely new approach to engage undecided e-commerce shoppers and help them find what they want to buy. With a simple and intuitive single interactive step, the dSide Decision Engine learns a customer’s product preferences and the importance of each, and automatically matches the resulting preference profile against all SKUs in a category to produce a ranked list of ideal product choices. Shoppers can change and tune their preference profiles in real-time until they find products that are just right for them. Operating in the cloud and across device types, dSide complements filtered search and is intuitive and easy-to-use.

For more information about eTail East and to register, please visit the event site at http://etaileast.wbresearch.com/. To set up a meeting with a member of the dSide team while you’re there, please call or text Mike Kinkaid at (617) 286-4590.

About dSide Technologies, Inc.
dSide offers an entirely new way to engage undecided e-commerce shoppers to help them find what they want to buy. In one, fast interactive step, the dSide Decision Engine asks consumers to specify their product preferences and the importance of each, automatically matching the resulting preference profile against all SKUs in a category to produce a ranked list of their ideal product choices. Shoppers can change and tune their preference profiles in real-time until they find products that are just right for them. Operating in the cloud and across device types, dSide complements filtered search and is intuitive, dynamic and easy-to-use. For more information on dSide Technologies and the dSide Decision Engine, please visit dSideTech.com.


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