New Animated Videos Are Game Changers for Boating Safety

The ACA partnered with Anzovin Studio to change the landscape of public safety announcements in the boating world with two new animated videos. Produced under a grant by the U.S. Coast Guard, one video targets kayakers and canoeists, and the other targets stand up paddleboarders.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

Fredericksburg, VA (PRWEB) August 01, 2014

Watch the videos here: http://www.americancanoe.org/animatedvideos.

More than ever before, people are choosing paddlesports as a way to keep physically fit, experience adventure, and spend time with family and friends in the great outdoors. Whether kayaking on a lake, rafting down a river, stand up paddleboarding in the ocean, or canoeing down a stream, millions of Americans participate in paddlesports each year. With the influx of novice paddlers on all types of waterways comes an increased risk of injuries and deaths. Canoes, kayaks, and stand up paddleboards were responsible for 20% of all boating casualties last year (U.S. Coast Guard 2013 Recreational Boating Statistics). The ACA, with funding from the U.S. Coast Guard, partnered with Anzovin Studio to create these two animated videos with the goal of educating and empowering paddlers to take responsibility for their personal safety on the water.

“Our hope is that these videos will not only entertain viewers but also impart crucial safety messages that stick. We want to make you laugh and potentially save your life, too,” says Catharine Lloyd, ACA Communications Coordinator and project manager of the U.S. Coast Guard grant responsible for producing the videos.

The ACA’s National Paddlesports Instruction Program is recognized as the gold standard in paddlesports education throughout the U.S. and several foreign countries. The safe boating animated videos are a new asset in the ACA’s campaign to develop, produce, and disseminate a wide range of safety, education, and instruction programs to serve the 50+ million Americans who participate in paddlesports annually.

About the ACA
Founded in 1880, The American Canoe Association (ACA) is a national nonprofit 501(c)(3) organization serving the broader paddling public by providing education related to all aspects of paddling; stewardship support to help protect paddling environments; and sanctioning of programs and events to promote paddlesport competition and recreation. The ACA has over 30,000 members at both an individual and organizational level and sponsors over 4,300 events each year, including 200 races. The ACA education program has an annual estimated outreach of 800,000 people. For more information, please visit http://www.americancanoe.org.


Contact

  • Catharine Lloyd
    ACA
    +1 5409074460 Ext: 107
    Email

Attachments